Zobrazeno 1 - 10
of 57
pro vyhledávání: '"Cheryl Nakata"'
Publikováno v:
Journal of International Marketing. 31:1-5
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54092df5993fd6f4d4d9f1012c112c24
https://doi.org/10.1177/1069031x231169404
https://doi.org/10.1177/1069031x231169404
Autor:
Cheryl Nakata, Erin Antalis
Publikováno v:
International Marketing Review, 2015, Vol. 32, Issue 6, pp. 762-782.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-07-2015-0172
Autor:
Cheryl Nakata, S. Cem Bahadir
Publikováno v:
Journal of Business Strategy. 43:275-282
Purpose The purpose of this study is to determine how design should be managed to develop truly innovative products and services. Three management levers were examined: design leadership, design inclusion and design thinking. Design/methodology/appro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a6ef891a3b24fc918086675b2dad42dc
https://doi.org/10.1108/jbs-11-2020-0253
https://doi.org/10.1108/jbs-11-2020-0253
Publikováno v:
Journal of Business Research. 161:113775
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ec7d6e48053294eb22d778d533baba5
https://doi.org/10.1016/j.jbusres.2023.113775
https://doi.org/10.1016/j.jbusres.2023.113775
Autor:
Cheryl Nakata
Publikováno v:
Business Horizons. 63:763-772
As firms struggle with high failure rates when developing new products and services, they seek new approaches to innovation. One method garnering attention is design thinking (DT), a design-based method of problem solving. Businesses as varied as Air
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4368cc5b7c8cff81befb21182247fcaa
https://doi.org/10.1016/j.bushor.2020.07.008
https://doi.org/10.1016/j.bushor.2020.07.008
Autor:
Jiyoung Hwang, Cheryl Nakata
Publikováno v:
Journal of Business Research. 118:117-128
Design thinking, a design-based approach to solving human problems, is increasingly adopted by firms to develop innovations. However, what design thinking is, how it works, whether it leads to successful new products and services, and if such outcome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::062849f816ee646c774c6ec1edfe0bb2
https://doi.org/10.1016/j.jbusres.2020.06.038
https://doi.org/10.1016/j.jbusres.2020.06.038
Publikováno v:
Journal of Marketing Theory and Practice. 29:141-161
Firms are creating sustainable innovations in response to customers and other stakeholders. Yet little is known about the capabilities required, as well as whether these innovations produce the tou...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2513f182e384d776b2d009e4c8a11ccd
https://doi.org/10.1080/10696679.2020.1798253
https://doi.org/10.1080/10696679.2020.1798253
Autor:
S. Cem Bahadir, Cheryl Nakata
Publikováno v:
Journal of Business Strategy. 42:83-90
Purpose The purpose of this paper is to determine whether and how managing three aspects of design – the strategic role of design, outsourcing of design and organizational resistance to design – contribute to new product and service sales success
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f0e0cc20e42598cdb046a40bd743e162
https://doi.org/10.1108/jbs-10-2019-0203
https://doi.org/10.1108/jbs-10-2019-0203
Autor:
Cheryl Nakata
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Exporting is believed to hold the key to growth for developing countries, as exemplified by their government policies supporting firms to seek international markets. However, exporting leaves developing country firms vulnerable to the race-to-the-bot
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57cce8ca4664b96a2df344c7aa565b12
https://doi.org/10.1007/978-3-030-42545-6_69
https://doi.org/10.1007/978-3-030-42545-6_69
Autor:
Jelena Spanjol, Stephanie Y. Crawford, Elif Izberk-Bilgin, Anna Shaojie Cui, Lisa K. Sharp, Yazhen Xiao, Cheryl Nakata
Publikováno v:
Journal of the Academy of Marketing Science. 47:192-215
The consumer journey has drawn interest from marketers as an avenue to strengthen sales through managing touchpoints. However, a firm-centric view has produced limited models of the journey, particularly on consumers’ usage experiences over extende
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd7d4b0102625835653e25259b2ecaa6
https://doi.org/10.1007/s11747-018-0618-1
https://doi.org/10.1007/s11747-018-0618-1