Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Cheryl L. Buff"'
Autor:
Cheryl L. Buff, Russell J. Zwanka
Publikováno v:
Journal of International Consumer Marketing
This paper reviews the potential impact of the COVID-19 pandemic of 2020 on global consumer traits, buying patterns, global interconnectedness and psychographic behavior, and other marketing activi...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ad6663a87d9cec855b6aef87d586b32
https://doi.org/10.1080/08961530.2020.1771646
https://doi.org/10.1080/08961530.2020.1771646
Autor:
Cheryl L. Buff, Raj Devasagayam
Publikováno v:
Contemporary Issues in Education Research (CIER). 9:59-66
The benefits of undergraduate research continue to receive academic attention and it is becoming an engaged learning practice present on many college campuses today. As research participation grows, an opportunity exists to showcase the work being ac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f600441169750dcdc1c8928342fca50
https://doi.org/10.19030/cier.v9i2.9616
https://doi.org/10.19030/cier.v9i2.9616
Publikováno v:
Journal of Business & Economics Research (JBER). 14:33-44
For many, viewing social media causes them to relate their own lives to what they are seeing or reading, resulting in feelings that they are somehow missing out. It is suggested that the fear of missing out influences decision making and behavior. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b83b7369aece29f865576a07a714a60e
https://doi.org/10.19030/jber.v14i1.9554
https://doi.org/10.19030/jber.v14i1.9554
Publikováno v:
Sport, Business and Management: An International Journal. 3:78-96
PurposeThe purpose of this research is to investigate the extent to which actual and ideal self‐congruities (image) are associated with health club patronage, a conspicuous consumption situation. Previous studies which have examined the applicabili
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f656bb257fed85e5390c83701208961b
https://doi.org/10.1108/20426781311316915
https://doi.org/10.1108/20426781311316915
Autor:
Cheryl L. Buff, Suzanne O'Connor
Publikováno v:
Marketing Education Review. 22:77-82
This paper describes the design, implementation, and evaluation of a marketing career speed networking event held during class time in two sections of the consumer behavior class. The event was coordinated through a partnering effort with marketing f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e527e05f00381506769eef0c680a7815
https://doi.org/10.2753/mer1052-8008220113
https://doi.org/10.2753/mer1052-8008220113
Publikováno v:
Journal of Product & Brand Management. 19:210-217
PurposeThis paper seeks to propose and test the appropriateness of a brand community within an internal branding framework.Design/methodology/approachUsing the multidimensional constructs of brand community and the strengths of internal branding stra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d532ab5d80a06a34c527246a390a10d
https://doi.org/10.1108/10610421011046184
https://doi.org/10.1108/10610421011046184
Publikováno v:
Journal of Product & Brand Management. 18:218-225
PurposeThe purpose of this paper is to test inferred bundle saving versus loss aggregation as explanations of consumer evaluations of bundles. Inferred bundle saving posits that consumer impressions of bundles are anchored in the daily economic reali
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::70dd893f6d4f1bfbfd1311df7c5f88f5
https://doi.org/10.1108/10610420910957843
https://doi.org/10.1108/10610420910957843
Publikováno v:
Journal of Product & Brand Management. 16:492-500
Purpose – The paper seeks to propose and test a theory of the psychological impact of price bundling that is derived from bundling's economic impact. It is called the inferred bundle saving hypothesis. In the absence of explicit information about b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68d06783c840ad463bd850f783603a76
https://doi.org/10.1108/10610420710834940
https://doi.org/10.1108/10610420710834940
Autor:
Cheryl L. Buff, Virginia Yonkers
Publikováno v:
Journal of Business Ethics. 61:101-110
This paper presents four different contexts in which students practiced implementing business ethics. Students were required to develop Codes of Conduct/Codes of Ethics as a classroom exercise. By developing these codes, students can improve their un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::28c5a995b38f163081a410ea4dd389fb
https://doi.org/10.1007/s10551-005-0273-6
https://doi.org/10.1007/s10551-005-0273-6
Autor:
Cheryl L. Buff, Virginia Yonkers
Publikováno v:
Marketing Education Review. 14:71-79
This article focuses on mission statement content and ethics course requirements for domestic AACSB member schools with undergraduate marketing degree programs. Looking at the mission statements and curriculum requirements of 286 schools, results rev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9f972cdc98afd69bfd711c7c385c139f
https://doi.org/10.1080/10528008.2004.11488880
https://doi.org/10.1080/10528008.2004.11488880