Výsledky vyhledávání - "Cheris W.C. Chow"

Can customer participation promote hospitality frontline employees’ extra-role service behavior?

Autor: Angela J. Xu, Ting Ting Zhu, Raymond Loi, Cheris W.C. Chow

Publikováno v: International Journal of Contemporary Hospitality Management. 35:218-234

Purpose Drawing on and extending the socially embedded model of thriving, this paper aims to investigate how and when customer participation promotes hospitality frontline employees’ engagement in extra-role service behavior. Design/methodology/app

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7dfdcb00f74f871dce6c9f078446d141
https://doi.org/10.1108/ijchm-11-2021-1413

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Sensory marketing in hospitality: a critical synthesis and reflection

Autor: Lawrence Hoc Nang Fong, Soey Sut Ieng Lei, Cheris W.C. Chow, Long W. Lam

Publikováno v: International Journal of Contemporary Hospitality Management.

Purpose Through a critical synthesis and reflection on the theoretical foundations and empirical evidence related to sensory marketing, this study aims to offer meaningful insights for hospitality operators and provides future research directions on

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::03141644717c85b97dde05ae6642fe3b
https://doi.org/10.1108/ijchm-06-2022-0764

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