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pro vyhledávání: '"Chen-Shun Lin"'
Autor:
Chen-Shun Lin, 林敬舜
95
VaR (Value-at-Risk) has been used as an indicator to respond to the market risk and certainly caused a revolution in risk management. It has drawn a lot of attention especially after the Orange County and many others events. Therefore how to
VaR (Value-at-Risk) has been used as an indicator to respond to the market risk and certainly caused a revolution in risk management. It has drawn a lot of attention especially after the Orange County and many others events. Therefore how to
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/43064776921600397995
Publikováno v:
Journal of the American Society for Information Science and Technology. 58:1988-1997
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::857458d531d14b989828d526f8660f79
https://doi.org/10.1002/asi.20669
https://doi.org/10.1002/asi.20669
Autor:
Chen-Shun Lin, Chun-Yao Huang
Publikováno v:
Journal of Advertising. 35:123-136
Exposure models focusing on reach and frequency where an audience is exposed to an ad message are the foundation of audience measurement. Given that a certain fundamental assumption of conventional exposure models is not relevant in the Internet adve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8178968dd42f04343c51a9404ed199d2
https://doi.org/10.1080/00913367.2006.10639236
https://doi.org/10.1080/00913367.2006.10639236
Publikováno v:
Information Research. Oct2007, Vol. 12 Issue 4, p1-28. 28p. 2 Charts, 10 Graphs.