Výsledky vyhledávání - "Cheikha Rania"

The Role of Brand Awareness as a Mediating Variable on the Effect of Instagram Advertisement and Word of Mouth on Purchase Decision (Case Study in Erigo)

Autor: Cheikha Rania, Ilzar Daud, Nur Afifah, Heriyadi Heriyadi, Syahbandi Syahbandi

Publikováno v: South Asian Research Journal of Business and Management. 5:27-34

This study aimed to examine the effect of Instagram Advertisement and Word of Mouth on Purchase Decision, involving Brand Awareness as a mediating variable. Data were analyzed using Structural Equation Modeling with the help of AMOS 26 software. Data

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9af89ab78f67d382574d5a6e0c680042
https://doi.org/10.36346/sarjbm.2023.v05i01.004

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