Brand Interventions and Emotional Dynamics in Online Consumer-to-Consumer Conversations: An Empirical Investigation.

Autor: Chedia Dhaoui¹ chedia.dhaoui@students.mq.edu.au, Webster, Cynthia Marie¹, Lay Peng Tan¹

Publikováno v: AMA Winter Academic Conference Proceedings. 2017, Vol. 28, pJ-29-J-30. 2p.

An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook

Autor: Chedia Dhaoui

Publikováno v: Journal of Global Fashion Marketing. 5:209-222

Luxury brands have embraced the social media era through marketing communications pointing out the particular attributes of luxury such as high quality, rich pedigree, rarity, personality and placement, as well as using public relations, public figur

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d0b0d99820e22fbc1eee2469042d579b
https://doi.org/10.1080/20932685.2014.907605

Proposal of Business Intelligence System model

Autor: Chedia Dhaoui, Amos DAVID

Publikováno v: International Conference of Business, Economics and Management Disciplines
International Conference of Business, Economics and Management Disciplines, Management Futures, Aug 2005, Fredericton, New Brunswick, CANADA
HAL

There is a growing importance of business intelligence system (BIS) use in the new economy and enterprise environment which is characterised by uncertainty and ambiguity. Admittedly, in enterprise strategic management domain, the place of economic in

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::524b4c72d54c0da05a3c9f58260fca87
https://inria.hal.science/inria-00000689

The use of Economic Intelligence process and information and Communication technologies to enhance strategic decision process in an enterprise

Autor: Chedia Dhaoui, Amos DAVID

Publikováno v: The 8th World Multi Conference on Systemics, Cybernetics and Informatics-SCI'04
The 8th World Multi Conference on Systemics, Cybernetics and Informatics-SCI'04, IIIS-International Institute of Informatics and Systemics, Jul 2004, Orlando/USA, pp.301-305
HAL

In the economic intelligence context where many events are unpredictable, the decision maker's aim is to modify favourably his interactions with the enterprise environment. These interactions allow him to have a better understanding of the environmen

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2355c010fe37c2bb5b2aa82a7764c0df
https://hal.inria.fr/inria-00000691

A Bullet Screen Sentiment Analysis Method That Integrates the Sentiment Lexicon with RoBERTa-CNN.

Autor: Liu, Yupan, Wang, Shuo, Yu, Shengshi

Publikováno v: Electronics (2079-9292); Oct2024, Vol. 13 Issue 20, p3984, 12p