Výsledky vyhledávání - "Cheby Yuen Ting Chow"

A Study of Brand Green Image in Relation to Eco-Branding of Fashion Products

Autor: Chamlong Sarikanon, Cheby Yuen Ting Chow, Chi Wai Kan, Rattanaphol Mongkholrattanasit

Publikováno v: Applied Mechanics and Materials. 866:448-451

Eco-friendliness is the vital role of brand reputation in business perspective. Moreover, there is an increasing emphasis on branding and publicity to build brand image with consumer trust. It included strengthening sustainability in company, certify

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d93bc6ac26ad76883d798e9995a5fb35
https://doi.org/10.4028/www.scientific.net/amm.866.448

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Exploring the Relationship between Brand Green Image, Environmental Performance and Consumer Green Consciousness and Purchase Intention of Fashion Products

Autor: Usa Thangtham, Sudakan Yabdee, Arparpun Yulek, Cheby Yuen Ting Chow, Rattanaphol Mongkholrattanasit, Chi Wai Kan

Publikováno v: Applied Mechanics and Materials. 866:425-432

Products features have a significant effect on consumers’ buying intention as it identifies which of the consumers’ needs be fulfilled. In addition, emotional brand benefit is one of the important factors to switch consumers from actual consumpti

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7da7653605897d77cbe4dc15e6fd6bc9
https://doi.org/10.4028/www.scientific.net/amm.866.425

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