Zobrazeno 1 - 2
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pro vyhledávání: '"Chebli, Leila"'
Autor:
Chebli, Leila, Gharbi, Abderrazak
Publikováno v:
In Procedia - Social and Behavioral Sciences 8 January 2014 109:913-924
Autor:
Gharbi Abderrazak, Chebli Leila
Publikováno v:
Journal of Marketing Research and Case Studies. :1-8
This research will be devoted to the study of buzz marketing, a concept that is in expansion in the present advertising landscape, to study its relevance and importance in corporate advertising communication. The object of this communication is to co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::902a67e00ef407ce0ebf51be9432b288
https://doi.org/10.5171/2013.584547
https://doi.org/10.5171/2013.584547