Knowing me, knowing you: Self- and collective interests in goal development in asymmetric relationships

Autor: Charlotte Maria Patterson, Rhona Johnsen, Kristin Balslev Munksgaard

Publikováno v: Munksgaard, K B, Johnsen, R E & Patterson, C M 2015, ' Knowing me, knowing you : Self-and collective interests in goal development in asymmetric relationships ', Industrial Marketing Management, vol. 48, pp. 160–173 . https://doi.org/10.1016/j.indmarman.2015.03.016

This paper investigates how self-interests and collective interests in goal development are manifested in the context of asymmetric customer–supplier relationships. Taking an interaction approach (IMP Group, 1982), a conceptual structure highlighti

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bebfb106b3a649df6cdd774042dfdcaa
https://doi.org/10.1016/j.indmarman.2015.03.016