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pro vyhledávání: '"Charles Pimlott"'
Autor:
Catherine Luck, Marilyn Wilker, Charles Pimlott, Carl Camden, James B. Rucker, W. R. Gombeski
Publikováno v:
Journal of Hospital Marketing. 11:53-64
Newspaper ads from hospitals in Ohio were rated for their effectiveness and explicit use of marketing principles. Analysis showed that the advertising could be improved by increasing the motivation for action, emphasizing how the organization's produ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9fa8a57212a8c59efbd59481fe7bac47
https://doi.org/10.1300/j043v11n01_05
https://doi.org/10.1300/j043v11n01_05
