Zobrazeno 1 - 10
of 69
pro vyhledávání: '"Charles J. Fombrun"'
Autor:
Charles J. Fombrun
Publikováno v:
Limits to Stakeholder Influence. :12-33
Publikováno v:
Corporate Reputation Review. 18:3-24
‘Reputation’ is increasingly recognized for its influence in creating stakeholder support and engagement with companies. Both researchers and practitioners would therefore benefit from having a rigorous instrument to measure reputations and the a
Autor:
Charles J. Fombrun
Publikováno v:
The Blackwell Handbook of Strategic Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8c7b92922a61e7c75b84772945dac7a9
https://doi.org/10.1111/b.9780631218616.2006.00011.x
https://doi.org/10.1111/b.9780631218616.2006.00011.x
Publikováno v:
Corporate Reputation Review. 14:15-35
Corporate reputations are of growing interest as intangible assets that provide firms with a competitive advantage in the marketplace. This article describes the development and validation of the RepTrak™ Pulse, an emotion-based measure of the corp
Autor:
Charles J. Fombrun
Publikováno v:
Corporate Reputation Review. 10:144-153
Companies are constantly being rated by one group or another. A companys relative standing across lists opens a partial window on the reputation landscape in which companies operate. Reputation Institute identified and examined some 183 public lists
Autor:
Charles J. Fombrun, Matthew Pan
Publikováno v:
Corporate Reputation Review. 9:165-170
This article provides an overview of the reputation landscape in China. Consumer surveys demonstrate the existence of cognitive barriers to competition that favor international firms over domestic firms, and private firms over state-owned companies.
Publikováno v:
der markt. 45:98-109
Unternehmensreputation stellt einen zentralen Vermogenswert sowie einen wichtigen strategischen Erfolgsfaktor dar. Voraussetzung eines leistungsfahigen Reputationsmanagement bildet eine aussagekraftige Messung der bestehenden, aber auch der kunftig a
Autor:
Naomi A. Gardberg, Charles J. Fombrun
Publikováno v:
Academy of Management Review. 31:329-346
We argue that citizenship programs are strategic investments comparable to R&D and advertising. They can create intangible assets that help companies overcome nationalistic barriers, facilitate globalization, and outcompete local rivals. Program cont
Autor:
Charles J Fombrun
Publikováno v:
Corporate Reputation Review. 8:267-271
Autor:
Charles J. Fombrun
Publikováno v:
Corporate Reputation Review. 8:7-12
Various standard-setting initiatives have developed in recent years that are designed to induce companies to adopt more systematic, progressive and visible corporate social responsibility (CSR) policies. Some derive from forceful regulatory action by