Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Charles Cui"'
Autor:
Samantha N.N. Cross, Jerome D. Williams, Lizette Vorster, Carlo Mari, Verónica Martín Ruiz, Charles Cui, Tana Cristina Licsandru, Cristina Galalae, Chris Pullig, Samantha Swanepoel, Shauna Kearney, Catherine Demangeot, Eva Kipnis
Publikováno v:
Journal of Public Policy and Marketing
Journal of Public Policy and Marketing, American Marketing Association, 2021, 40 (2), pp.143-164. ⟨10.1177/0743915620975415⟩
Journal of Public Policy and Marketing, 2021, 40 (2), pp.143-164. ⟨10.1177/0743915620975415⟩
Journal of Public Policy and Marketing, American Marketing Association, 2021, 40 (2), pp.143-164. ⟨10.1177/0743915620975415⟩
Journal of Public Policy and Marketing, 2021, 40 (2), pp.143-164. ⟨10.1177/0743915620975415⟩
International audience; Within an institutional theory framework, this article identifies three interconnected fields of the marketing institution—research, education, and practice—that contribute to advancing the diversity and inclusion discours
Autor:
Robert W. Jarrett, David Sane, Charles Cui, Travis M Skipina, Stephen G. Phillips, Steven Song
Publikováno v:
Cardiovascular Pathology. 40:41-46
A rare case of extramedullary multiple myeloma causing cardiac tamponade secondary to a plasma cell-based pericardial effusion is described. A systematic search using PubMed (National Library of Medicine) was used to identify a further 27 cases datin
Although research on consumer-brand relationship has gained increasing interest among scholars, little is known to date about its most intense form – brand addiction. This research explores the main motives and outcomes of this phenomenon in the tw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5e30a33886b81098028940750e2745b7
https://doi.org/10.1016/j.jretconser.2020.102089
https://doi.org/10.1016/j.jretconser.2020.102089
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Smart technologies, such as wearables, represent an attractive innovation that many companies still perceive as a way to build competitive advantage. This is exemplified by the recent launch of the Apple Watch Series 4 and the Gen 4 Smartwatch by Fos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::48084c6b7eec745d58ddf562afde4d59
https://doi.org/10.1007/978-3-030-39165-2_119
https://doi.org/10.1007/978-3-030-39165-2_119
Autor:
Tana Cristina Licsandru, Charles Cui
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Recent years have seen an unpreceded development in ethnic marketing communications, with global and local brands attempting to reach the ethnic consumer segments with tailored messages. Research shows that ethnic marketing communications may act as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ae622a48b3c2961252a93cf25d20118
https://doi.org/10.1007/978-3-030-39165-2_88
https://doi.org/10.1007/978-3-030-39165-2_88
Autor:
Tana Cristina Licsandru, Charles Cui
This paper reports on an exploratory interpretivist study of global millennial consumers' subjective interpretations of ethnic targeted marketing communications in a multicultural marketplace. Although millennials are the most ethnically diverse gene
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ca492c9ad5fcdcb676d3f9eb1a50cda0
https://nrl.northumbria.ac.uk/id/eprint/36912/22/1-s2.0-S0148296319300712-main.pdf
https://nrl.northumbria.ac.uk/id/eprint/36912/22/1-s2.0-S0148296319300712-main.pdf
Autor:
Charles Cui, Mona Mrad
Publikováno v:
Mrad, M & Cui, C 2017, ' Brand Addiction: Conceptualisation and Scale Development ', European Journal of Marketing., vol. 51, no. 11-12 . https://doi.org/10.1108/EJM-10-2016-0571
PurposeThis paper aims to develop a definition of brand addiction and a valid brand addiction scale (BASCALE).Design/methodology/approachThe authors used focus-group results to define brand addiction and generate items for the BASCALE and validated t
Autor:
Catherine Demangeot, Eva Kipnis, Charles Cui, Tana Cristina Licsandru, Cheryl Nakata, Chris Pullig
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Recent marketing studies highlight the increasing cultural diversity around the world, whether in terms of consumer demography, brandscapes and product flows, transnational imagined communities, or lived realities in given places (Cayla and Eckhardt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e711081652abf908864346e949803636
https://doi.org/10.1007/978-3-030-02568-7_185
https://doi.org/10.1007/978-3-030-02568-7_185
Autor:
Mona Mrad, Charles Cui
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Consumers are becoming more and more active in interaction with luxury fashion brands via social media platforms. In the meantime, consumer addiction to brands is seen as one of the most important ways in which consumers engage with brands. Extant li
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65e6c30d4c61403e9d8a69a863e57772
https://doi.org/10.1007/978-3-030-02568-7_49
https://doi.org/10.1007/978-3-030-02568-7_49