Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Charles B. Ragland"'
Publikováno v:
Journal of Global Scholars of Marketing Science. 30:380-393
Previous research shows the direct selling system helping BOP populations in South Africa. We seek to extend this by examining if countries typified by large “base-of-the-pyramid” (BOP) are fertile...
Autor:
Charles B. Ragland, Michael L. Mallin
Publikováno v:
Journal of Business-to-Business Marketing. 24:99-121
Purpose: The sales literature shows that motivation is a key determinant of salesperson performance. The literature also suggests that how managers use social power will have an effect on important organizational outcomes, including salesperson perfo
Publikováno v:
Journal of Business Ethics Education. 13:169-184
Publikováno v:
Journal of Business-to-Business Marketing. 22:257-268
Purpose: With increased numbers of business to business (B to B) firms hiring professional sales students, it is important that both sales educators and sales managers understand entertainment’s influence and its potential consequences in the profe
Publikováno v:
Marketing Intelligence & Planning. 33:538-555
Purpose– The purpose of this paper is to use a theoretical framework (institutional theory) to predict international market selection (IMS) for the direct selling industry.Design/methodology/approach– The authors use independent variables taken f
Publikováno v:
Journal of Strategic Marketing. 23:497-511
Previous research on international market selection (IMS) typically is a-theoretical in nature and primarily focuses on a few, mostly developed countries. Here, we address both issues by (1) using factor endowment theory to predict IMS choices for th
Publikováno v:
Journal of Marketing Channels. 21:268-278
The purpose of this study is to model and test some of the antecedents (individual characteristics) and outcomes (selling performance) of proactive behavior among younger salespeople. Using social cognitive theory agency perspective, we extend the ex
Autor:
Mark D. Groza, Charles B. Ragland
Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades h
Publikováno v:
Development and Learning in Organizations: An International Journal. 28:10-13
Purpose – Further explore the issue of sales management development and identify the practices most critical to sales managers' learning and development. Design/methodology/approach – To explore the development needs of sales leaders, we surveyed
Publikováno v:
Journal of Marketing Education. 35:129-140
AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and asses