Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Charlene Pleger Bebko"'
Autor:
Charlene Pleger Bebko, Lisa M. Sciulli
Publikováno v:
Services Marketing Quarterly. 42:38-56
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1c2ad91222b6445e28292f5a5d49e4f
https://doi.org/10.1080/15332969.2020.1830641
https://doi.org/10.1080/15332969.2020.1830641
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 26:354-371
This research examines print advertisements of nonprofit organizations (NPOs) using eye-tracking technology and a nonverbal, emotional scale to assess donor behavior. Attention to three areas of interest, including the text, face, and brand/logo, was
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::39abd6772e797d12a36c61129165eefc
https://doi.org/10.1080/10495142.2014.965073
https://doi.org/10.1080/10495142.2014.965073
Autor:
Charlene Pleger Bebko, Lisa M. Sciulli
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 23:99-133
The purpose of this article is to provide a framework for exploring positioning strategies for social cause organizations (SCO) in an attempt to better utilize their distinguishable nature and ability to foster aspects of desired change. Although muc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::562ad25ae756e91a273165041baa872f
https://doi.org/10.1080/10495142.2011.572658
https://doi.org/10.1080/10495142.2011.572658
Publikováno v:
Services Marketing Quarterly. 28:1-23
This research attempts to understand the relationship among the concepts of consumers' expectations, their predictions about the service, and the affect of implicit service promises on shaping those predictions. The tenability of the popular SERVQUAL
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61b15e68294cb3af70d64695321103ef
https://doi.org/10.1300/j396v28n02_01
https://doi.org/10.1300/j396v28n02_01
Autor:
Charlene Pleger Bebko, Lisa M. Sciulli
Publikováno v:
Journal of Promotion Management. 11:17-36
A common theme in social marketing research has been that for a social cause message to be effective and encourage behavioral change it must be perceived as different from other advertising message...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::62fcdbc4c38be113ad3d508947d90093
https://doi.org/10.1300/j057v11n02_03
https://doi.org/10.1300/j057v11n02_03
Autor:
Charlene Pleger Bebko
Publikováno v:
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131610
This paper presents the results of an exploratory survey on junior and senior level marketing majors at a midwestern university. The objectives were to determine how they become aware of marketing as a major/career, when they make the decision to bec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::616cb32806ae456dcb7f2ff86c526a7d
https://doi.org/10.1007/978-3-319-13162-7_29
https://doi.org/10.1007/978-3-319-13162-7_29
Publikováno v:
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131580
The move to provide customers with service quality has necessitated the marketers’ understanding of customer expectations and perceptions of the service delivery act. Attempts have been made to determine which internal organizational factors are re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9a9064508a674cb85697667a83276cda
https://doi.org/10.1007/978-3-319-13159-7_87
https://doi.org/10.1007/978-3-319-13159-7_87
Autor:
Charlene Pleger Bebko
Publikováno v:
Journal of Services Marketing. 15:480-495
Looks at unmet customer expectations in service delivery associated with service encounter problems. Problematic service encounters are compared to those which were problem free. Four services were evaluated by customers – legal consultation, hair
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d88113996dc68b7ffe2c527a8d759c86
https://doi.org/10.1108/eum0000000006101
https://doi.org/10.1108/eum0000000006101
Autor:
Charlene Pleger Bebko
Publikováno v:
Journal of Services Marketing. 14:9-26
Among the areas which need to be addressed in service quality research is the nature of consumer expectations across the range of intangibility. Previous research has compared consumers’ service quality expectations across services, but different g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65dca4834f469599f19b67d9546d7b46
https://doi.org/10.1108/08876040010309185
https://doi.org/10.1108/08876040010309185
Autor:
Charlene Pleger Bebko
Publikováno v:
Journal of Hospital Marketing. 12:69-83
There has been an increasing interest in the issues of quality in service delivery. The SERVQUAL theory addresses these issues and identifies the causes of service quality problems. The practical, managerial implications of the SERVQUAL theory and mo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a6f73a7ab79c163853b7a45536e6f84e
https://doi.org/10.1300/j043v12n02_05
https://doi.org/10.1300/j043v12n02_05