Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Charlaine Wai-Ga Wong"'
Publikováno v:
Journal of Tourism, Heritage & Services Marketing, Vol 9, Iss 2, Pp 3-10 (2023)
Purpose: This study seeks to advance the literature by examining the mediating role of brand loyalty and the moderating impact of brand awareness in the relationships between social media marketing and collectivist Chinese behavior in the hospitality
Externí odkaz:
https://doaj.org/article/d316f0e5270249a98da3ad70c9e6a82f
