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pro vyhledávání: '"Charikleia Yoka"'
Autor:
Charikleia Yoka
Publikováno v:
Syn-Thèses, Vol 0, Iss 12, Pp 107-110 (2021)
Βιβλιοκρισία του συγγράμματος: Μετάφραση και μνήμη: η μετάφραση ως μνήμη και η μνήμη στη μετάφραση, της Τιτίκας Δημητρούλια, Αθήνα, Εκδό
Externí odkaz:
https://doaj.org/article/9d2dbde9dd1349bc8e870ed6b4b1376d
Autor:
Charikleia Yoka, Evangelos Kourdis
Publikováno v:
Sign Systems Studies, Vol 42, Iss 4 (2014)
The paper examines a specific advertising campaign of a biotech company characteristic of the whole biotech industry and discusses how the evocation of universal values, such as the protection and correct management of the planet’s resources, the s
Externí odkaz:
https://doaj.org/article/c236fcc14e5b450794a7e5e122ffb9f4
Publikováno v:
International Journal of Signs and Semiotic Systems. 5:1-26
The analysis of a sample of characteristic commercial shop signs in today's Limassol, Cyprus, asserts their anchorage function as syncretic/polysemiotic texts relying upon the synergy of semiotic systems, in their commercial and broader informational