Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Charan K. Bagga"'
Publikováno v:
Journal of the Academy of Marketing Science. 49:1132-1150
Analyses of loyalty programs typically show collection spikes around redemptions. A spike might be caused by increased collector spending to facilitate a redemption (points pressure). The redemption might also encourage increased spending following i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::816aa1dd040bbb2ce9e7452c4ffd979c
https://doi.org/10.1007/s11747-021-00782-2
https://doi.org/10.1007/s11747-021-00782-2
Publikováno v:
Journal of Marketing Theory and Practice. 27:210-226
This research examines the issues that impede the development of robust academic analysis of popular managerial practices and metrics using the case of the Net Promoter Score/System (NPS). The issu...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9ce900b8b877597b9370a9941f2c34af
https://doi.org/10.1080/10696679.2019.1577689
https://doi.org/10.1080/10696679.2019.1577689
Publikováno v:
Journal of the Academy of Marketing Science. 47:97-117
Prior research on object valuation ignores the effect of non-ownership physical possession types such as renting and borrowing. Evidence from four experiments demonstrates that the valuation (i.e., willingness-to-pay) for rented objects is greater th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d4e3c5723edc1ba8f084efa59792241a
https://doi.org/10.1007/s11747-018-0596-3
https://doi.org/10.1007/s11747-018-0596-3
Autor:
Neil Bendle, Charan K. Bagga
Publikováno v:
Marketing Education Review. 27:27-38
The authors review 33 cases and related materials to understand how customer lifetime value (CLV) is taught. The authors examine (a) whether CLV is calculated using something other than contribution (e.g., revenue), (b) whether discounting is used, a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d8f671c65fa41ad36f4a027940ae0c1
https://doi.org/10.1080/10528008.2016.1255561
https://doi.org/10.1080/10528008.2016.1255561
Autor:
Niraj Dawar, Charan K. Bagga
Publikováno v:
Emerging Issues in Global Marketing ISBN: 9783319741284
In this chapter, we describe an application of the centrality-distinctiveness mapping (C-D mapping) methodology in the context of global brand positioning. C-D maps of different countries offer a way to visualize differences in consumer perceptions o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1dd95eabe0448241fafbf7f85c330bf0
https://doi.org/10.1007/978-3-319-74129-1_5
https://doi.org/10.1007/978-3-319-74129-1_5
Publikováno v:
Journal of Consumer Psychology. 26:29-39
A cognitive level account of when and why radical innovations impact category representations of competing brands is developed and tested. The results suggest that competing brands are affected only when a dominant brand introduces a radical innovati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9ee8b9d93b053c465682183a604f4647
https://doi.org/10.1016/j.jcps.2015.04.005
https://doi.org/10.1016/j.jcps.2015.04.005