Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Chanthika Pornpitakpan"'
Autor:
Chanthika Pornpitakpan, Yizhou Yuan
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2015, Vol. 27, Issue 4, pp. 535-558.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-05-2014-0086
Publikováno v:
Australasian Marketing Journal. 25:2-11
This study uses an experiment with 102 Singaporean working adults to examine the effects of salespersons’ retail service quality (SRSQ) and consumers’ mood on impulse buying (IB) and store-revisit intentions. The results show that consumers recei
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::804b3bb6b714a53739cad2a312cd0ad3
https://doi.org/10.1016/j.ausmj.2016.12.003
https://doi.org/10.1016/j.ausmj.2016.12.003
Publikováno v:
Communications. 42
This study reviews research regarding the effects of source physical attractiveness on persuasion with focus on the interplay with source gender and receiver gender. Most evidence indicates that attractive female sources tend to be more persuasive th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a7bbb3c18e44e9c0e098f5f96e8b34d
https://doi.org/10.1515/commun-2017-0016
https://doi.org/10.1515/commun-2017-0016
Autor:
Chanthika Pornpitakpan, Jie Hui Han
Publikováno v:
Australasian Marketing Journal. 21:85-93
This study investigates the effect of culture and salespersons’ retail service quality on impulse buying and provides evidence that service quality moderates the effect of culture on impulse buying. The experiment uses a 2 (culture of participants:
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::82a33a25759c28bcc9068947b13dc64b
https://doi.org/10.1016/j.ausmj.2013.02.005
https://doi.org/10.1016/j.ausmj.2013.02.005
Autor:
Chanthika Pornpitakpan1,2 chanthika@hotmail.com, Tan, Tze Ke Jason3
Publikováno v:
Journal of International Consumer Marketing. 2000, Vol. 12 Issue 3, p27-45. 19p. 1 Chart, 1 Cartoon or Caricature.
Autor:
Chanthika Pornpitakpan
Publikováno v:
Australasian Marketing Journal. 20:282-296
This paper reviews extant research in classical conditioning effects in consumer behavior and advertising contexts to determine whether they are real or illusory. The empirical results reveal that in cases where classical conditioning effects were fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cc7b7fea58e3b9328796b831368bf763
https://doi.org/10.1016/j.ausmj.2012.07.002
https://doi.org/10.1016/j.ausmj.2012.07.002
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 23:755-772
PurposeThe purpose of this paper is to provide managerial insights into how consumer goods companies adopt the traditional mini‐sized retail modalities and adjust their strategies to market sachets successfully in the Philippines.Design/methodology
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6ad1b7945042ce8f0c3277553bc68a66
https://doi.org/10.1108/13555851111183129
https://doi.org/10.1108/13555851111183129
Autor:
Chanthika Pornpitakpan
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 22:545-553
PurposeThe purpose of this paper is to examine the effect of option choice reversibility on the number of options chosen, total spending, and upset/regret from actions/inaction, using 124 Singaporean adults.Design/methodology/approachThe experiment e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6585c83c178db5857b3ed464ec7f209
https://doi.org/10.1108/13555851011090556
https://doi.org/10.1108/13555851011090556
Autor:
Chanthika Pornpitakpan
Publikováno v:
Journal of Global Marketing. 23:275-287
This study examines the effect of package sizes, unit costs, and fill amounts on product usage amounts with 343 Thai undergraduates. Participants read scenarios and scooped/poured the products into containers. The results show that the effects of pac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe18f523d8dbf775636a217be58531c3
https://doi.org/10.1080/08911762.2010.504518
https://doi.org/10.1080/08911762.2010.504518
Autor:
Chanthika Pornpitakpan
Publikováno v:
Australasian Marketing Journal. 18:132-137
This experiment examines the effect of option choice framing on short-term regret from actions and inactions, using 124 Singaporean and 96 Thai working adults who add options to a base model (additive framing) or delete options from a full model (sub
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c10edf7c6367e32f9ca07df5608bc244
https://doi.org/10.1016/j.ausmj.2010.05.003
https://doi.org/10.1016/j.ausmj.2010.05.003