Výsledky vyhledávání - "Chang Dae Ham"

Greener than Others? Exploring Generational Differences in Green Purchase Intent

Autor: Seo Yoon Lee, Un Chae Chung, Woo Jin Kim, Chang Dae Ham, Sang Hwa Oh

Publikováno v: International Journal of Market Research. 64:376-396

This study explored the generation gap in American consumers’ green perceptions and purchase intentions across four generations (Gen Z, Y, X, and Baby Boomers) from the perspectives of consumer socialization and social intelligence. Analyzing a nat

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a46cd5fc586c885665a9e6a834bd8f1d
https://doi.org/10.1177/14707853211034108

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What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States

Autor: Chang Dae Ham, Michelle R. Nelson, Eric Haley

Publikováno v: Journal of Current Issues & Research in Advertising. 42:329-353

In a democracy, political advertising should offer truthful information so voters can make informed decisions about candidates. Given changes in political advertising (digital media, regulations), ...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c6edea69b101520af1ed11c2e39791a6
https://doi.org/10.1080/10641734.2021.1925179

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The Impact of the CSR-Embedded Crisis Response: The Role of Values Congruence between Leadership Styles and CSR Motives

Autor: Jeesun Kim, Chang Dae Ham, Hyun Jee Oh

Publikováno v: Management Communication Quarterly. 36:92-123

Grounded in the values congruence proposition, this study examined the interplay between leadership styles and corporate social responsibility (CSR) motives in different crisis contexts. The results of a 2 (crisis type) × 2 (leadership style) × 2 (

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7e5d37b595a89bdcd4691cd50502e2ff
https://doi.org/10.1177/08933189211025322

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Crisis Management for Sustainable Corporate Value: Finding a Construal Fit between Social Distance, Crisis Response, and Crisis Severity

Autor: Hyun Jee Oh, Jeesun Kim, Chang-Dae Ham

Publikováno v: Sustainability; Volume 14; Issue 16; Pages: 10244

Despite growing research on public attributions of crisis responsibility, little is known about the role of perceived social distance to organizations in conjunction with crisis severity and crisis response strategies. Applying construal level theory

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1435152e5a32f59347b377fe6083e73a
https://doi.org/10.3390/su141610244

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The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model

Autor: Chang Dae Ham, Jeesun Kim

Publikováno v: Journal of Business Ethics. 158:353-372

Despite widespread discussion of the impact of corporate social responsibility (CSR) activities on consumer perceptions, little research has examined how consumers cope with CSR-based crisis response messages as a bolstering strategy. To fill this ga

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::456d477365ddefab874e1073c0caf3e3
https://doi.org/10.1007/s10551-017-3706-0

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Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective

Autor: Chang Dae Ham, Regina Ahn, Michelle R. Nelson

Publikováno v: Journal of Advertising. 46:309-332

Knowledge flows between advertising and other academic disciplines are examined to identify the structure of scientific knowledge, the extent of social exchange and the scientific status of the field. Bibliometric analysis is used to identify who is

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f60aa29386159eb17ae97f5455c6deba
https://doi.org/10.1080/00913367.2016.1277379

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