Zobrazeno 1 - 10
of 56
pro vyhledávání: '"Chandan Parsad"'
Publikováno v:
Vikalpa, Vol 46 (2021)
Externí odkaz:
https://doaj.org/article/eef52fa58fd047bdab7af650ebebda60
Autor:
Chandan Parsad
Publikováno v:
Vikalpa, Vol 45 (2020)
Externí odkaz:
https://doaj.org/article/ca313cb9ee634ed58cd109e40767262e
Publikováno v:
Vikalpa, Vol 42 (2017)
Executive Summary Mall managers tend to believe that purchasing decisions are made inside the shopping malls. These decisions, however, are influenced by various antecedent factors. This implies that shoppers look beyond the basic chore of shopping a
Externí odkaz:
https://doaj.org/article/a598e8210779433c9469bd247960adb4
Publikováno v:
Vikalpa, Vol 42 (2017)
Executive Summary The e-commerce industry in India has seen unprecedented growth in last few years. Eyeing India’s substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector. This growt
Externí odkaz:
https://doaj.org/article/bc181fc9f15e435d8c3e9467466ce4b5
Publikováno v:
Ramanujan International Journal of Business and Research, Vol 7, Iss 2, Pp 1-15 (2022)
The purpose of this study is twofold, first to explore the relationships among service quality dimensions and customer loyalty in the life insurance sector. The second aim is to find the sequence of significant service dimensions in predicting custom
Externí odkaz:
https://doaj.org/article/8c29357d904149e3be9d51d817acd246
Publikováno v:
Psychology, Health & Medicine. :1-8
The Covid-19 pandemic, which was declared a public health emergency on 30 January 2020, has made it crucial for humans to learn how to behave to control the pandemic's spread. Policymakers must assess human behaviour and their responses to pandemic b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2b5955efce86dd6f45b82840c5d40222
https://doi.org/10.1080/13548506.2022.2125164
https://doi.org/10.1080/13548506.2022.2125164
Publikováno v:
International Journal of Strategic Communication. 16:663-683
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3cba76936b4ea5691a94dc2687a0c4d
https://doi.org/10.1080/1553118x.2022.2033978
https://doi.org/10.1080/1553118x.2022.2033978
Publikováno v:
Journal of Global Scholars of Marketing Science. 33:186-209
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::758c8f893720fbe5b61d956680cf0256
https://doi.org/10.1080/21639159.2022.2080093
https://doi.org/10.1080/21639159.2022.2080093
Publikováno v:
Journal of Systems and Information Technology. 23:218-242
PurposeThe growth in online shopping activities has made online reviews a useful information source for customers. At the same time, the number of shoppers sharing their experiences through reviews has also increased. Not enough research has been und
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fbf1884654794821867e3f52a41abbdc
https://doi.org/10.1108/jsit-05-2020-0071
https://doi.org/10.1108/jsit-05-2020-0071
Publikováno v:
Journal of Consumer Marketing. 38:251-261
Purpose Brand managers frequently use well-known celebrities to position their brands and capture consumers’ attention to improve the brand’s market share. The attachment of a celebrity with a brand creates a human image for a brand and helps in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6fe0f4d45808d541e8cb5f0626486d5
https://doi.org/10.1108/jcm-02-2020-3634
https://doi.org/10.1108/jcm-02-2020-3634