Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Chan, Kaye"'
Autor:
Chan, Kaye1 (AUTHOR) kaye.chan@uts.edu.au, Khamis, Susie1 (AUTHOR), Taylor, Maureen1 (AUTHOR), Waller, David1 (AUTHOR)
Publikováno v:
International Journal of Market Research. Nov2023, Vol. 65 Issue 6, p796-811. 16p.
Autor:
Chan, Kaye1 (AUTHOR) Kaye.Chan@uts.edu.au, Uncles, Mark2 (AUTHOR) m.uncles@unsw.edu.au
Publikováno v:
Journal of Consumer Behaviour. Jan2022, Vol. 21 Issue 1, p80-91. 12p.
Autor:
Burford, Marion R.1 (AUTHOR) m.burford@unsw.edu.au, Chan, Kaye1 (AUTHOR)
Publikováno v:
Journal of Strategic Marketing. Apr2017, Vol. 25 Issue 2, p152-163. 12p.
Publikováno v:
Conversation (Conversation Media Group Ltd); 5/3/2024, p1-1, 1p, 4 Color Photographs
Autor:
Chan, Kaye
The worlds of advertising, marketing and media have been upended by readily available data and new technologies. Brand managers, advertisers, media planners and aggregators today have more data to assist in meeting target audience needs – but this
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