Zobrazeno 1 - 10
of 60
pro vyhledávání: '"Chan, Fanny Fong Yee"'
The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?
Publikováno v:
European Journal of Marketing, 2024, Vol. 58, Issue 11, pp. 2539-2565.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-02-2023-0099
Autor:
Tong, Suk Chong, Chan, Fanny Fong Yee
Publikováno v:
Journal of Research in Interactive Marketing, 2023, Vol. 17, Issue 6, pp. 901-920.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-05-2022-0153
Autor:
Tong, Suk Chong, Chan, Fanny Fong Yee
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2022, Vol. 35, Issue 8, pp. 1883-1899.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-02-2022-0150
Publikováno v:
Journal of Product & Brand Management, 2022, Vol. 32, Issue 4, pp. 600-617.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-11-2021-3732
Publikováno v:
Journal of Social Marketing, 2023, Vol. 13, Issue 2, pp. 194-217.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSOCM-03-2022-0066
Autor:
Tong, Suk Chong, Chan, Fanny Fong Yee
Publikováno v:
Journal of Communication Management, 2022, Vol. 26, Issue 3, pp. 271-293.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCOM-08-2021-0094
Autor:
Chan, Fanny Fong Yee1 (AUTHOR) fannychan@hsu.edu.hk
Publikováno v:
Journal of Global Marketing. 2023, Vol. 36 Issue 5, p339-355. 17p.
Autor:
Chan, Fanny Fong Yee, Lowe, Ben
Publikováno v:
European Journal of Marketing, 2020, Vol. 55, Issue 3, pp. 649-670.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-10-2018-0701
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2019, Vol. 32, Issue 6, pp. 1269-1285.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-04-2019-0236
Autor:
Tong, Suk Chong, Chan, Fanny Fong Yee
Publikováno v:
Journal of Communication Management, 2020, Vol. 24, Issue 1, pp. 65-82.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCOM-10-2019-0133