Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Chammy Yan Lam Lau"'
Publikováno v:
SAGE Open, Vol 12 (2022)
The scope of this study is to examine the relationship between message strategies and stakeholders’ responses on Facebook. Data on 20 non-governmental organizations’ Facebook pages was collected by simple random sampling to examine their communic
Externí odkaz:
https://doaj.org/article/8223f3c5392b4ea3914af09a82bf9ce9
Publikováno v:
Journal of Tourism, Heritage & Services Marketing, Vol 9, Iss 2, Pp 3-10 (2023)
Purpose: This study seeks to advance the literature by examining the mediating role of brand loyalty and the moderating impact of brand awareness in the relationships between social media marketing and collectivist Chinese behavior in the hospitality
Externí odkaz:
https://doaj.org/article/d316f0e5270249a98da3ad70c9e6a82f
Publikováno v:
SAGE Open. 12:215824402210798
The scope of this study is to examine the relationship between message strategies and stakeholders’ responses on Facebook. Data on 20 non-governmental organizations’ Facebook pages was collected by simple random sampling to examine their communic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c74400196102cfd3a05eb49af14be24
https://doi.org/10.1177/21582440221079876
https://doi.org/10.1177/21582440221079876