Zobrazeno 1 - 10
of 43
pro vyhledávání: '"Chadwick J. Miller"'
Autor:
Chadwick J. Miller, Laszlo Sajtos, Katherine N. Lemon, Jim Salas, Martha Troncoza, Lonnie Ostrom
Publikováno v:
Journal of Services Marketing. 37:478-495
Purpose The purpose of this paper is to investigate how customers’ upgrading/downgrading (t−1) behavior may be predictive of future spending. Further, this paper also investigates how customers’ post-consumption evaluations of upgrades and down
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb70000951582fa826dc136f1b751392
https://doi.org/10.1108/jsm-12-2021-0475
https://doi.org/10.1108/jsm-12-2021-0475
Publikováno v:
Journal of the Academy of Marketing Science
Many durable goods firms use price promotion strategies and advertising simultaneously to impact consumer preferences among vertically differentiated product offerings. In this research, we use a large secondary dataset of automotive purchases (N = 3
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11e630fc06aa7f4974518c051cad4809
https://doi.org/10.1007/s11747-021-00791-1
https://doi.org/10.1007/s11747-021-00791-1
Autor:
Daniel Brannon, Chadwick J. Miller
Publikováno v:
Journal of Product & Brand Management. 31:1-15
Purpose The purpose of this paper is to investigate whether consumers in pre-owned durable goods markets (such as pre-owned automobiles) purchase products with higher premium/luxury positioning in a vertical line-up compared to consumers in new durab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ccf6c1bd7839afb6c64a2e43501969f
https://doi.org/10.1108/jpbm-02-2020-2769
https://doi.org/10.1108/jpbm-02-2020-2769
Publikováno v:
Journal of Services Marketing. 35:516-534
Purpose The purpose of this paper is to examine how the number of activities within a multi-activity experience influences consumer preferences before and after consumption. Design/methodology/approach The hypotheses are tested using four experiments
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::470b77fe0b40c382be51aecd397117b7
https://doi.org/10.1108/jsm-09-2020-0391
https://doi.org/10.1108/jsm-09-2020-0391
Autor:
Chadwick J. Miller, Daniel Brannon
Publikováno v:
Health Marketing Quarterly. 36:254-270
We examine how shifts in subjective age influence consumer health-related attitudes. In Study 1, participants made to feel subjectively young (vs. old) exhibited more positive attitudes after viewing a health-related marketing message. Underlying thi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b541c037b3c54413a9afce52cf9750f1
https://doi.org/10.1080/07359683.2019.1618011
https://doi.org/10.1080/07359683.2019.1618011
Publikováno v:
Journal of Consumer Psychology. 29:652-661
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a5108bafd4034e9b97fdbd51b897768f
https://doi.org/10.1002/jcpy.1108
https://doi.org/10.1002/jcpy.1108
Publikováno v:
Journal of Marketing. 83:151-172
Durable goods firms often create product lineups to provide a clear upgrading path as consumers make replacement decisions. Consumers can upgrade a little (i.e., spend a bit more than last time) or a lot (i.e., spend substantially more). However, the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a7e08b5a6a79fd0d844b115c3e55126
https://doi.org/10.1177/0022242918809380
https://doi.org/10.1177/0022242918809380
Publikováno v:
Information Systems Research. 27:282-301
Hypercompetitive consumer software markets pit incumbents against free alternatives and pirates. Although the extant literature has studied firm level strategic responses to consumer heterogeneity and piracy, there is a lack of understanding of consu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c091199c0f3e9bd409270f812d78fb0d
https://doi.org/10.1287/isre.2016.0621
https://doi.org/10.1287/isre.2016.0621
Autor:
Chadwick J. Miller, John L. Lastovicka
Purpose – We examine the meanings of objects that have indexical (or direct first-hand) connections to celebrities. In so doing, we distinguish between the meanings of proximal indexicality versus contagious indexicality. We reveal how these dispar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c0435544b15937b0e7ac8a4fc7925c2
https://doi.org/10.1108/s0885-2111(2012)0000014020
https://doi.org/10.1108/s0885-2111(2012)0000014020
Autor:
Gallo, Iñigo1 (AUTHOR) igallo@iese.edu, Miller, Chadwick J2 (AUTHOR), Haghighi, Nasir3 (AUTHOR), Gilovich, Thomas D.4 (AUTHOR)
Publikováno v:
Marketing Letters. Jun2024, Vol. 35 Issue 2, p187-203. 17p.