Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Chad Milewicz"'
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 34:418-435
PurposeThis research investigates three major research questions. First, how does brand alliance type, defined by a partner's location and brand quality, affect consumers' emotional value perceptions of higher education brand alliances for dual-degre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::23280a60c6972821da2db9a528674b91
https://doi.org/10.1108/apjml-06-2020-0399
https://doi.org/10.1108/apjml-06-2020-0399
Publikováno v:
Journal of Education for Business. 96:366-372
Researchers in the scholarship of teaching and learning are converging on the need to examine deeper motivational processes. This research addresses the conceptual and methodological issues identif...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29082cfca31ce125ecf521f9578970f9
https://doi.org/10.1080/08832323.2020.1848767
https://doi.org/10.1080/08832323.2020.1848767
Publikováno v:
2012 ASEE Annual Conference & Exposition Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dfe1b35fcaebe96192ef4e4423ce29d6
https://doi.org/10.18260/1-2--21465
https://doi.org/10.18260/1-2--21465
Publikováno v:
Place Branding and Public Diplomacy. 13:205-222
This research examines private sector stakeholders’ views on city brand architectures and overall strategic city brand management. It is carried out with survey research in two cities, one in the United States and one in Germany. The research tests
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::582b1c73d37e01547765ead83179e905
https://doi.org/10.1057/s41254-016-0032-8
https://doi.org/10.1057/s41254-016-0032-8
Publikováno v:
Industrial Marketing Management. 43:136-145
This research models and tests the relationship between a salesperson's product knowledge, competitive intelligence behaviors (SCIB), and performance. Moreover, the research examines how a salesperson's use of a sales force automation (SFA) system in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::068a7cafabb6b3f13d12cbd2397454c5
https://doi.org/10.1016/j.indmarman.2013.08.005
https://doi.org/10.1016/j.indmarman.2013.08.005
Autor:
Chad Milewicz, Carl Saxby
Publikováno v:
Management Research Review. 36:849-867
PurposeThis paper develops and tests a model depicting the drivers of organizational leaders' intentions to use social media for in‐bound customer communications in a political marketing context. This model improves practitioners and researchers un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::822e7c0fcf10f5ce517605788e84e5c2
https://doi.org/10.1108/mrr-03-2012-0049
https://doi.org/10.1108/mrr-03-2012-0049
Autor:
Chad Milewicz
Publikováno v:
Marketing Education Review. 22:45-50
The Commission Game is an experiment-based experiential learning activity designed to elicit students' sincere ethical decision making in an ambiguous sales context. The activity includes multiple relevant stakeholders as well as tangible, shared ris
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e795f7598e65592049a11ac1e7a488e
https://doi.org/10.2753/mer1052-8008220108
https://doi.org/10.2753/mer1052-8008220108
Publikováno v:
Academy of Management Proceedings. 2018:13131
In this paper, we seek to advance the resource-based view by challenging two assumptions common in prior work: (1) the more the resources, the better and (2) demand-side factors are less important ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::55d4293355bf79e8f37d3327701e0fd9
https://doi.org/10.5465/ambpp.2018.13131abstract
https://doi.org/10.5465/ambpp.2018.13131abstract
Publikováno v:
Handbook Event Market China
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c51d0c511f715c0e063b0a57daf7803
https://doi.org/10.1515/9783110366778-023
https://doi.org/10.1515/9783110366778-023
Autor:
Chad Milewicz, Robert Cascio
Publikováno v:
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319109626
The purpose of this article is to present evidence for the use of a diagnostic scale for the selection and training of professional sales representatives. While most psychologists and marketers express support for the value of emotional intelligence
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0201452d46db6e1e79dad329a5870601
https://doi.org/10.1007/978-3-319-10963-3_31
https://doi.org/10.1007/978-3-319-10963-3_31