Zobrazeno 1 - 10
of 1 114
pro vyhledávání: '"Celebrity Endorsement"'
Publikováno v:
Journal of Product & Brand Management, 2024, Vol. 33, Issue 8, pp. 1027-1040.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-09-2023-4745
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 4, pp. 862-894.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-11-2023-0228
Publikováno v:
Journal of Hospitality and Tourism Insights, 2023, Vol. 7, Issue 4, pp. 2183-2198.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JHTI-05-2023-0313
Publikováno v:
Journal of Consumer Marketing, 2024, Vol. 41, Issue 5, pp. 549-563.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-04-2023-5945
Autor:
Akoglu, Halil Erdem, Özbek, Oğuz
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 3, pp. 499-523.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-09-2023-0193
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
Over the past decade, post purchase regret has attracted scholarly attention in the field of economics, marketing and psychology. This subject has gained prominence given that post-purchase regret has several implications for organizations including
Externí odkaz:
https://doaj.org/article/ba2823d0b08743a0a038b9d3c6875972
Publikováno v:
Journal of Management Small and Medium Enterprises (SME's), Vol 17, Iss 3 (2024)
This research aimed to examine the influence of celebrity trustworthiness, celebrity attractiveness, parasocial interaction, and fear of missing out (FOMO) on purchase intention among TikTok users in the management student community. The population c
Externí odkaz:
https://doaj.org/article/1abc84243aed4ccd86a35538248f7499
Autor:
Jiang, Nan, Khong, Kok Wei, Gan, Jen Ling, Turner, Jason James, Teng, ShaSha, Xavier, Jesrina Ann
Publikováno v:
Asia-Pacific Journal of Business Administration, 2022, Vol. 16, Issue 3, pp. 589-612.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJBA-05-2022-0204
Publikováno v:
Young Consumers, 2023, Vol. 25, Issue 3, pp. 329-348.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/YC-08-2023-1811
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 13, Iss 2, Pp 383-392 (2024)
This study aims to investigate how consumer-celebrity match impacts brand engagement and loyalty in the hospitality industry with an effort to understand better consumer-celebrity marketing and its underlying principles the Meaning Transfer Model (MT
Externí odkaz:
https://doaj.org/article/b50080d497e248a4813a5431ab582fdb