Zobrazeno 1 - 10
of 1 096
pro vyhledávání: '"Celebrity Endorsement"'
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 4, pp. 862-894.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-11-2023-0228
Publikováno v:
Journal of Hospitality and Tourism Insights, 2023, Vol. 7, Issue 4, pp. 2183-2198.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JHTI-05-2023-0313
Publikováno v:
Journal of Consumer Marketing, 2024, Vol. 41, Issue 5, pp. 549-563.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-04-2023-5945
Autor:
Akoglu, Halil Erdem, Özbek, Oğuz
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 3, pp. 499-523.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-09-2023-0193
Autor:
Jiang, Nan, Khong, Kok Wei, Gan, Jen Ling, Turner, Jason James, Teng, ShaSha, Xavier, Jesrina Ann
Publikováno v:
Asia-Pacific Journal of Business Administration, 2022, Vol. 16, Issue 3, pp. 589-612.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJBA-05-2022-0204
Publikováno v:
Young Consumers, 2023, Vol. 25, Issue 3, pp. 329-348.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/YC-08-2023-1811
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 13, Iss 2, Pp 383-392 (2024)
This study aims to investigate how consumer-celebrity match impacts brand engagement and loyalty in the hospitality industry with an effort to understand better consumer-celebrity marketing and its underlying principles the Meaning Transfer Model (MT
Externí odkaz:
https://doaj.org/article/b50080d497e248a4813a5431ab582fdb
Publikováno v:
Journal of Architecture, Art & Humanistic Science, Vol 9, Iss 45, Pp 709-743 (2024)
The role that celebrity endorsements play in the advertising for products and services on social media platforms, has become a very popular and noticeable issue, and it has become a global business that runs with millions of dollars, and millions of
Externí odkaz:
https://doaj.org/article/c4de57d0bec343cf978e2c8be1886b5f
Publikováno v:
Journal of Business Management and Accounting, Vol 14, Iss 2 (2024)
The study investigates the impact of celebrity endorsements on the sales performance of the beverage industry in Ghana, specifically focusing on the dimensions of celebrity credibility, popularity, and acceptance as key measures of the effectiveness
Externí odkaz:
https://doaj.org/article/efbffd1ca96743c1a5ae9e91256f7251
Publikováno v:
Journal of Eye Movement Research, Vol 17, Iss 2 (2024)
Selecting the gender of a celebrity for fast-moving consumer goods (FMCG) advertising presents a strategic challenge. Previous research has predominantly concentrated on comparing celebrity spokespersons with non-celebrities, frequently neglecting th
Externí odkaz:
https://doaj.org/article/aec856138ed94f97939ba5fa5752d18c