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This chapter examines the increase in global demand for quinoa (Chenopodium quinoa Willd.) and considers the impact of such demand on the Peruvian and Bolivian farmers who produce it. Specifically, it analyzes the social media marketing of U.S. based
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2c9a3c7542dec1466af5306920d0a5b3
https://doi.org/10.1108/s2043-052320170000011012
https://doi.org/10.1108/s2043-052320170000011012
