Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Cecília Souto Maior de Brito"'
Autor:
Graziela Perretto Rodrigues, Cecília Souto Maior de Brito, Renata Bárbara Moreno, Ana Maria Machado Toaldo, Paulo Henrique Muller Prado, Renato Zancan Marchetti
Publikováno v:
Teoria e Prática em Administração, Vol 10, Iss 1 (2020)
Purpose: Market orientation has an influence on how organizations work to attract, engage and retain customers, however, it is unclear how it influence financial performance. This study demonstrates that sales force management capability is a driver
Externí odkaz:
https://doaj.org/article/8e446b384ce449f786f7e3971b8701c4
Autor:
Renata Bárbara Moreno, Cecília Souto Maior de Brito, Graziela Perretto Rodrigues, Paulo Henrique Muller Prado, Renato Zancan Marchetti, Ana Maria Machado Toaldo
Publikováno v:
Teoria e Prática em Administração, Vol 10, Iss 1 (2020)
Purpose: This study demonstrates that sales force management capability (SFMC) is a driver to financial performance when influenced by marketing orientation. Wherefore, the researchers explore how each SFMC ́s dimension (salesforce structuring, tale
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1929e772b4ac5307bf3b624843f560ff
https://periodicos.ufpb.br/index.php/tpa/article/view/49935
https://periodicos.ufpb.br/index.php/tpa/article/view/49935