Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Cecília Lima de Queirós Mattoso"'
Publikováno v:
Consumer Behavior Review, Vol 6, Iss 1 (2022)
The main objective of this work is to analyze the attitudes and purchase intentions of low-income consumers with internet access in relation to electronic commerce, by examining their beliefs, motives, and underlying objections and, as a result, thei
Externí odkaz:
https://doaj.org/article/1a0181373ab34e999089921a71e945c2
Autor:
Samuel de Jesus Monteiro de Barros, Paulo Roberto da Costa Vieira, Cecília Lima de Queirós Mattoso, Antônio Carlos Magalhães da Silva
Publikováno v:
Vianna Sapiens, Vol 7, Iss 1, Pp 30-30 (2017)
O presente trabalho propõe estudar a adequação do modelo ABC das atitudes como escala para medir a atitude do consumo de crédito no mercado brasileiro, utilizando Modelagem de Equações Estruturais, com base em matriz de covariância, enquanto f
Externí odkaz:
https://doaj.org/article/c706a2356fe74694946ae98dedf017b6
Autor:
Juliana Reis Bernardes, Cecília Lima de Queirós Mattoso, Claudia Affonso Silva Araujo, Marco Aurélio Carino Bouzada
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing. 15:212-234
Purpose This study aims at verifying the impact of literacy on over-the-counter (OTC) drug consumer vulnerability as evaluated by health literacy and label comprehension. Design/methodology/approach The item response theory (IRT) was used to estimate
Publikováno v:
Revista de Gestão Social e Ambiental. 14:75-92
The aim of this study was to investigate how a multilateral barter system can contribute to the pharmaceutical industry’s sustainable development strategy. The methodological approach was qualitative based on semi structured interviews. It took pla
Publikováno v:
Journal Dialogue with Creative Economy; Vol. 5 No. 14 (2020); 6-24
Diálogo com a Economia Criativa; v. 5 n. 14 (2020); 6-24
Diálogo com a Economia Criativa
Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
Diálogo com a Economia Criativa; v. 5 n. 14 (2020); 6-24
Diálogo com a Economia Criativa
Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
Este artigo buscou analisar como se dá a jornada de decisão dos jovens cariocas com alto capital cultural, no que tange ao consumo de música popular. Mais especificamente, buscou-se identificar as etapas e influências que ocorrem na jornada de de
Autor:
Cecília Lima de Queirós Mattoso, Paulo Roberto da Costa Vieira, Irene Raguenet Troccoli, Eduardo Dias Coutinho, Marcos Jose Pereira Renni
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing. 13:447-468
Purpose The purpose of this paper is to better understand the influence of service quality and corporate image of Brazil’s National Cancer Institute (INCA) on the satisfaction of its outpatients. Design/methodology/approach The study is quantitativ
Publikováno v:
Services Marketing Quarterly. 40:189-205
This study aims at investigating whether the dimensions “service quality,” “satisfaction” and “corporate image” have a positive effect on the loyalty of students of a publicly traded for-profit uni...
Autor:
Cecília Lima de Queirós Mattoso, Antonio Carlos Magalhães da Silva, Samuel de Jesus Monteiro de Barros, Paulo Roberto da Costa Vieira
Publikováno v:
Revista Economia & Gestão. 18:122-140
Embora consolidada no âmbito da microeconomia tradicional, a hipótese de que o ponto ótimo do consumidor acontece quando a reta orçamentária tangencia a curva de indiferença mais distante da origem, não consegue explicar os níveis de consumo
Durante o ano de 2020, no decorrer de uma pandemia de Coronavírus (Covid-19), o comércio eletrônico alavancou de forma global. Em um contexto de plena expansão do comércio eletrônico, onde 99% das compras são feitas por pessoas pertencentes à
Publikováno v:
Social Responsibility Journal. 12:535-544
Purpose The purpose of the present research is first to assess the financial education’s effectiveness, examining how a specific communication regarding the use of money could help new consumers from low-income families avoid insolvency. The second