Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Cathryn L. Claussen"'
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 13:6-25
This study empirically tested the Sport Website Acceptance Model (SWAM), proposed by Hur, Ko and Claussen (2007). The SWAM added Perceived Enjoyment (Davis et al, 1992) and Perceived Trustworthiness (Belanger et al, 2002) to the two factors Perceived
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 13:46-56
This research investigates whether conditioning (the systematic pairing of celebrity endorsers with sporting events) produces positive attitudes towards sporting events. It also investigates whether using celebrities who are highly congruent with a s
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 12:13-27
The purpose of this study is to develop a Sport Website Acceptance Model (SWAM) based on the Technology Acceptance Model (TAM; Davis, 1989). To better explain sports fans' decision-making processes in using sports websites, we incorporated salient co
Autor:
Cathryn L. Claussen
Publikováno v:
Journal of Legal Aspects of Sport. 20:135-150
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 9:6-21
This study examined theoretical relationships between key variables of sponsorship effectiveness that include sponsor awareness, corporate image and future purchase intention. Involvement in the sport of soccer was also examined as a key consumer var
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 9:38-51
Action sports are beginning to acquire the status of mainstream sports and are increasingly recognised as a profitable enterprise by both the sports industry and the business industry. The purpose of this study is to analyse motivation of action spor
Autor:
Cathryn L. Claussen
Publikováno v:
Journal of Legal Aspects of Sport. 16:153-175
Autor:
Cathryn L. Claussen, Lori K. Miller
Publikováno v:
Journal of Sport Management. 15:350-363
This article describes developments in the American gambling industry during the decade of the 1990s in light of predictions made in the 1980s. Societal and legal trends in the 1990s are discussed in terms of their relevance for the future of the gam
Autor:
Cathryn L. Claussen, Lori K. Miller
Publikováno v:
Journal of Legal Aspects of Sport. 11:99-134
Autor:
Jacquelyn Cuneen, Cathryn L. Claussen
Publikováno v:
Women in Sport and Physical Activity Journal. 8:73-102
Research addressing women’s portrayals in sport-products advertising has focused on typical mass media, largely ignoring point-of-purchase advertising. Yet, point-of-purchase ads have the potential to be more powerfully reinforced which adds urgenc