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pro vyhledávání: '"Catherine Luck"'
Autor:
Catherine Luck, Andrea Markelz, Sepalika Bandara, Alan Grossfield, Xiaojing Yang, Yanting Deng, Zhong Ren, Tod D. Romo
Publikováno v:
Biophysical Journal. 114:522a
Autor:
Catherine Luck, Marilyn Wilker, Charles Pimlott, Carl Camden, James B. Rucker, W. R. Gombeski
Publikováno v:
Journal of Hospital Marketing. 11:53-64
Newspaper ads from hospitals in Ohio were rated for their effectiveness and explicit use of marketing principles. Analysis showed that the advertising could be improved by increasing the motivation for action, emphasizing how the organization's produ