Zobrazeno 1 - 10 of 22 pro vyhledávání: '"Catherine Hérault-Fournier"'
4
The effects of indication of local geographical origin on food perceptions
Autor: Carolina O.C. Werle, Catherine Hérault-Fournier, Aurélie Merle
Publikováno v: Recherche et Applications en Marketing (English Edition). 31:26-42
This research examines the impact of a local origin label on perceptions and purchase intent regarding food products. It also reveals the psychological mechanism specific to local origin to explain these effects. Two experiments, conducted on a total
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6bd69c157ab604f28db3880be4bc0124
https://doi.org/10.1177/2051570715626367
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5
Grocery shopping through touch points: expectations and reality
Autor: Aurélia MICHAUD TREVINAL, Catherine Hérault-Fournier
Publikováno v: 51st Academy of Marketing Conference
51st Academy of Marketing Conference, Jul 2018, Stirling, United Kingdom
HAL
International audience; The emergent literature about omni-channel retailing invits to tackle the consumer's journey issue, that is to say the complex patronizing scenarios not only across physical stores and Internet websites but also communication
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::8c360188094911624e93ad53aeaa94b7
https://hal.archives-ouvertes.fr/hal-02090699
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7
Est-on vraiment proche en vente directe- ? Typologie des consommateurs en fonction de la proximité perçue dans trois formes de vente : AMAP, Points de vente collectifs et Marchés
Autor: Catherine Hérault-Fournier
Publikováno v: Management & Avenir
Management & Avenir, INSEEC/Management Prospective Ed. 2013, 64 (6), pp.167. ⟨10.3917/mav.064.0167⟩
International audience; This paper presents an analysis of consumers scores of perceived proximity within the context of three short supply chains of food products : French CSA (AMAP), farm shops and markets. Built on a sample of 566 individuals, thi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::beea38546cff1680b7f372b7accab608
https://doi.org/10.3917/mav.064.0167
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8
Rôle de la proximité et de l’identification dans la fidélité des consommateurs au point de vente dans différents circuits de distribution
Autor: Sandrine Costa, Catherine Hérault-Fournier, LUCIE SIRIEIX
Publikováno v: [Travaux universitaires] auto-saisine. 2015, 37 p
HAL
Documentation P. Bartoli, UMR 1110 MOISA Marchés, Organisations, Institutions et Stratégies d'Acteurs, Montpellier (S WPM 2015-4); This paper analyses the influence of closeness and identification on customer store loyalty, in short and long market
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::8c7afdda9c708415cb47b84d59215c99
https://hal.archives-ouvertes.fr/hal-01499051/document
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9
Diagnostiquer la proximité perçue en vente directe de produits alimentaires
Autor: Catherine Hérault-Fournier, Anne-Hélène Prigent-Simonin, Aurélie Merle
Publikováno v: Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2014, pp.89-108. ⟨10.7193/dm.073.89.108⟩
Assessing the perceived proximity in direct selling of food products In line with the Editorial of Décisions Marketing "Is proximity a new marketing trend?", the aim of this article is to question the managerial relevance of the concept of proximity
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4e1e84c0de56b9d6cced9bcf0fc6636b
http://hal.grenoble-em.com/hal-00815506/document
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