Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Catherine Frethey-Bentham"'
Publikováno v:
Internet Research. 33:774-795
PurposeThe purpose of this research is to explore the nature of virtual tipping in live game streaming from the perspective of tippers.Design/methodology/approachThis qualitative research involved six naturalistic group interviews with 27 young adult
Publikováno v:
Australasian Marketing Journal. 31:36-48
Prior research shows that negative engagement is conceptually different from positive engagement, and necessitates further understanding and measurement instruments. This study reports a series of four studies leading to conceptualization, developmen
Publikováno v:
Appetite. 175
X-ray irradiation is becoming a mainstream phytosanitary food treatment that is compatible with solving sustainability challenges. However, understanding how consumers respond to X-ray irradiation is still underdeveloped in research. In two studies,
Publikováno v:
Australasian Marketing Journal. 28:67-80
Peer-to-peer interactions play an important role in the sharing economy and more specifically within Internet social networking sites (SNSs). However, little is known about the nature of these interactions and the role of reciprocity in the peer-to-p
Asymmetric framing effects and market familiarity: experimental evidence from the real estate market
Publikováno v:
Journal of Property Research. 37:85-104
Buying a home may typically be the biggest lifetime purchase of any individual. People looking to purchase a home are bombarded with messages relating to the housing market every day and the framin...
Publikováno v:
Marketing Education Review. 30:43-56
We report on an experiment to investigate the effect of an online asynchronous marketing simulation on student engagement and GPA. Engagement was measured in terms of conscious attention, enthused ...
Publikováno v:
European Journal of Marketing. 53:2213-2243
Purpose Organizations are investing heavily in social media yet have little understanding of the effects of social media content on user engagement. This study aims to determine the distinct effects of informational, entertaining, remunerative and re
Publikováno v:
Industrial Marketing Management. 80:251-265
We define market work as purposeful efforts by a focal actor to perform and transform markets and focus on the connection between market work and market change. To enable an evaluation of the effectiveness of market work, we delineate the domain of m
Autor:
Catherine Frethey-Bentham, Jonas Heller, Sarah Duffy, Patrick van Esch, James Teufel, Gavin Northey, Edward Elder, Thomas B. Cook
Publikováno v:
Journal of Social Marketing, 9(2), 146-160. Emerald Group Publishing Ltd.
Purpose The purpose of this research is to examine a downstream social marketing program that slows the typical decline in functional fitness and independence of adults over 55 with particular attention to the ROI and the efficiency of the program. D
Publikováno v:
Journal of Social Marketing. 8:421-441
Purpose In 2018, we have surpassed the population landmark of 7.5 billion, and yesterday’s global crisis of under-nutrition in poorer nations is now accompanied by a journey into overweight and obesity. The purpose of our research is to focus on th