Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Catharina von Koskull"'
This open access book takes a human-focused multidisciplinary look at the ways in which autonomous technology shapes experience, affecting human lives and ways of working in settings ranging from the arts, design, and service to maritime and industry
Publikováno v:
Management Decision, 2016, Vol. 54, Issue 2, pp. 270-287.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MD-06-2014-0339
Autor:
Catharina von Koskull
Publikováno v:
Journal of Services Marketing. 34:74-77
Purpose The purpose of this paper is to illustrate how traditional ethnography as an established methodology can promote and strengthen both rigor and relevance in qualitative service research. Design/methodology/approach This paper is based on ethno
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e9606fcfaadef801271f84de8216602
https://doi.org/10.1108/jsm-03-2019-0143
https://doi.org/10.1108/jsm-03-2019-0143
Publikováno v:
Qualitative Market Research: An International Journal. 22:229-249
Purpose The purpose of this study was to explore what luxury represents to contemporary consumers in their own life contexts. Design/methodology/approach A mixed-methods qualitative approach was adopted that comprised individual, personal interviews
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e0ea044087a2e982f318dd8a170cb74a
https://doi.org/10.1108/qmr-03-2016-0025
https://doi.org/10.1108/qmr-03-2016-0025
Publikováno v:
Journal of Services Marketing. 31:1-5
Purpose In a time when relationships have been recognized as an integral part of contemporary marketing theory and practice, what role can the sub-discipline of relationship marketing play? The aim with this special issue is to critically assess the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a84efeadcb5552bb0610d001ff2747ea
https://doi.org/10.1108/jsm-12-2016-0424
https://doi.org/10.1108/jsm-12-2016-0424
Autor:
Johanna Gummerus, Anne Rindell, Christian Kowalkowski, Åke Finne, Hannele Kauppinen-Räisänen, Anu Helkkula, Catharina von Koskull
Publikováno v:
Journal of Fashion Marketing and Management. 18:112-132
Purpose – Consumers gift themselves with luxury fashion brands, yet the motives for self-gifting are not well understood. Whereas traditionally, self-gifting is defined as self-orientated in nature, luxury brands are seen as social statements, and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::431dc93f0042ecd4e042be8d19b6fa08
https://doi.org/10.1108/jfmm-04-2013-0062
https://doi.org/10.1108/jfmm-04-2013-0062
Publikováno v:
Journal of the Academy of Marketing Science. 43:137-158
This paper presents an eight-firm study, conducted from the service-dominant logic perspective, which makes a contribution regarding knowledge of the anatomy of value propositions and service innovation. The paper suggests that value propositions are
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3fb1dec0ec4ef65fe76d3a2d782b24fa
https://doi.org/10.1007/s11747-013-0365-2
https://doi.org/10.1007/s11747-013-0365-2
Autor:
Catharina von Koskull, Tore Strandvik
Publikováno v:
Journal of Business & Industrial Marketing. 29:143-150
Purpose– This paper aims to explore and demonstrate how an ethnographic research approach can reveal new aspects of the dynamics of service innovation processes. In contrast to the retrospective research approach found in most service innovation re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5a6aa52741339cbe9a5a25003ca78487
https://doi.org/10.1108/jbim-05-2012-0084
https://doi.org/10.1108/jbim-05-2012-0084
Autor:
Catharina von Koskull, Martin Fougère
Publikováno v:
SCANDINAVIAN JOURNAL OF MANAGEMENT. 27(2):205-220
Summary In this paper, in order to examine service development as practice , we draw on extensive ethnographic material covering an entire service development process. Through a rhetorical lens, we identify what types of customer-related arguments th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bf8c9cfb8b2a84238147308faba8e669
http://juuli.fi/Record/0050832611
http://juuli.fi/Record/0050832611
Autor:
Catharina von Koskull
This chapter focuses on the ethnographic research approach that I employed in a service marketing study. The first part briefly describes ethnography’s key characteristics, that is, emergent research logic, prolonged fieldwork, and multiple modes o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83fa465acf135c6ca82df1db43d0a0e2
https://doi.org/10.1108/s1069-096420140000021004
https://doi.org/10.1108/s1069-096420140000021004