The Moderating Effect of Product Category Type on Consumer Reactions toward Health Warnings

Autor: Catharina Strahl, Isabel Victoria Villeda, Oliver Schnittka, Henrik Sattler

Publikováno v: Strahl, C, Victoria Villeda, I, Schnittka, O & Sattler, H 2015, The Moderating Effect of Product Category Type on Consumer Reactions toward Health Warnings . in Collaboration in Research : Proceeding of the 44th Annual European Marketing Academy Conference . 44th Annual European Marketing Academy Conference, Leuven, Belgium, 26/05/2015 .
University of Southern Denmark

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::88b784ad6530b452a10ffaae57e87ccf
http://kuleuvencongres.be/EMAC2015