Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Catalin Mihail Barbu"'
Autor:
Catalin Mihail BARBU
Publikováno v:
Management & Marketing, Vol IX, Iss 1, Pp 105-110 (2011)
In this paper I discussed the factors that influence the cultural adaptation ofproducts. Globalization determines the companies to operate abroad;therefore the firms sell their products to markets where the consumerpatterns might differ from their na
Externí odkaz:
https://doaj.org/article/d0228c93e5b5429ca06e304cf8977c85
Autor:
Tudor NISTORESCU, Catalin Mihail BARBU
Publikováno v:
Management & Marketing, Iss 1, Pp 11-17 (2008)
The services are intangibles, therefore their quality is difficult to be evaluatedby the client and building a strong brand image is a challenging task. Theservices are distributed using diverse channels such as: company retailstores, dealers, franch
Externí odkaz:
https://doaj.org/article/bc65b055ae2d46258b34416c578a5fdb
Autor:
Tudor NISTORESCU, Catalin Mihail BARBU
Publikováno v:
Management & Marketing, Iss 1, Pp 57-62 (2006)
Today’s environment determines companies to use scanning activities inorder to seize the opportunities and to avoid the threats. Individual factorsand organizational factors influence the scanning behavior. The examinationof the environment can be
Externí odkaz:
https://doaj.org/article/cd7c450cf9e3483c985df3af7622648b
Publikováno v:
Eurasian Journal of Business and Management, Vol 5, Iss 4, Pp 1-11 (2017)
Internal communication is important for organizations because it creates a conducive organizational climate for performance. However, internal organizational communication did not receive proper attention in organizational management, nor the resourc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c4f1c720d3d345b4d673a1c2962463d2
https://doi.org/10.15604/ejbm.2017.05.04.001
https://doi.org/10.15604/ejbm.2017.05.04.001
Publikováno v:
Energies, Vol 17, Iss 11, p 2645 (2024)
The sustainability of the transport sector is targeted by various policies adopted by the European Union, and their impact must be constantly monitored in order to maximize the desired objective. This paper, through a two-stage investigation, aims to
Externí odkaz:
https://doaj.org/article/3445d65095ca44178bbdd72a4943f35f
Publikováno v:
Management & Marketing, Vol XII, Iss 1, Pp 7-13 (2014)
In this paper we conceptually discussed the brands’ role in the society, the dimensions of branding and the relationship between the brand and the products. We adhere to the main ideas expressed in the literature, that the brand is more than a prod
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6e1144629b30d055db04187c848cfb61
http://www.mnmk.ro/documents/2014_01/1-13-1-14.pdf
http://www.mnmk.ro/documents/2014_01/1-13-1-14.pdf
Publikováno v:
Annals of Computational Economics. 1(42):123-129
Risk can no longer be ignored when talking about brand management, as risk management can no longer disregard brands for manifold reasons. Building on the risk-based brand equity model, this paper contributes to the development of an evaluation model
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::0501132a65386ded779d00e4460058b9
http://feaa.ucv.ro/AUCSSE/0042v1-016.pdf
http://feaa.ucv.ro/AUCSSE/0042v1-016.pdf
Publikováno v:
Management & Marketing, Vol XI, Iss 2, Pp 332-339 (2013)
In this paper we made an analysis of the loyalty in the auto market. We selected a sample from the residents of Craiova and asked them about their intentions concerning satisfaction, repurchase and recommendation regarding their cars. We used as auto
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::713a52522428ae5cf1233d5ee0e24417
http://www.mnmk.ro/documents/PDF_MNMK_2_2013/12-18-2-3.pdf
http://www.mnmk.ro/documents/PDF_MNMK_2_2013/12-18-2-3.pdf
Autor:
Liviu CRACIUN, Catalin Mihail BARBU
Publikováno v:
Management & Marketing, Vol IX, Iss 2, Pp 255-264 (2011)
In this paper we investigated the sources of “Buy Romanian” attitude. We formulated three constructs namely Buy Romanian, nationalism and internationalism and we measured them by developing three scales. The scales were included in a questionnair
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::cd21c3767300f479d104200f481ff771
http://www.mnmk.ro/documents/2011-2/8_Barbu_FFF.pdf
http://www.mnmk.ro/documents/2011-2/8_Barbu_FFF.pdf
Publikováno v:
Management & Marketing, Vol VIII, Iss 1s, Pp 31-38 (2010)
In this paper we analyzed the branding in small business. Using a desk research on Internet and the press we have identified the practices small businesses use to enhance their brand and the brand dynamics in small business. Our main contribution is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c77b596c9467f8bb177780a5c270c35d
http://www.mnmk.ro/documents/2010special/3BarbuOgarca.pdf
http://www.mnmk.ro/documents/2010special/3BarbuOgarca.pdf