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of 55
pro vyhledávání: '"Castillo-Abdul, Bárbara"'
Publikováno v:
Management Decision, 2022, Vol. 62, Issue 2, pp. 471-491.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MD-09-2022-1316
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Publikováno v:
Journal of Management Development, 2023, Vol. 42, Issue 6, pp. 425-435.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JMD-11-2022-0285
El uso de las redes sociales y de las nuevas tecnologías en general nos expone a nuevos estímulos y sistemas de valores. La forma en que percibimos a las empresas, instituciones e individuos ha cambiado tangencialmente. Es por esta razón que resul
Publikováno v:
Comunicação e Sociedade. ene-jun2024, Vol. 45, p1-23. 23p.
Akademický článek
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Publikováno v:
Corporate Communications: An International Journal, 2023, Vol. 28, Issue 2, pp. 176-179.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/CCIJ-03-2023-173
Publikováno v:
Corporate Governance: The International Journal of Business in Society, 2021, Vol. 22, Issue 3, pp. 491-505.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/CG-05-2021-0201
Publikováno v:
Politics and Governance, 11, 2, 109-113, Hate Speech, Demonization, Polarization, and Political Social Responsibility
We are living through a time of major political changes due to the rise of populist leaders and the resurgence of extreme ideological movements. The emergence of this phenomenon is due, to a large extent, to the ease with which these political actors
Externí odkaz:
https://www.ssoar.info/ssoar/handle/document/88438
Publikováno v:
Media and Communication, 10, 1, 185-197, New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations
Social networks have become crucial communication channels for brands through awareness, engagement, and word of mouth. Instagram is firmly positioned as a direct gateway between brands and consumers, as it became the fifth most-used social network g
Externí odkaz:
https://www.ssoar.info/ssoar/handle/document/77848
Autor:
Bonilla-del-Río, Mónica, Castillo-Abdul, Bárbara, García-Ruiz, Rosa, Rodríguez-Martín, Alejandro
Publikováno v:
Media and Communication, 10, 1, 222-234, New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations
Social networks are appointed as an opportunity to socially normalize disability, as demonstrated by the growing number of influencers with a disability who are followed by millions of users. Likewise, intellectual disability has its place in the net
Externí odkaz:
https://www.ssoar.info/ssoar/handle/document/77854