Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Castéran, Herbert"'
Publikováno v:
In Journal of Retailing and Consumer Services March 2024 77
Autor:
Castéran, Herbert, Roederer, Claire
Publikováno v:
Décisions Marketing, 2018 Apr 01(90), 91-110.
Externí odkaz:
https://www.jstor.org/stable/26640848
Autor:
Mainhagu, Sebastien, Castéran, Herbert
Publikováno v:
Relations Industrielles / Industrial Relations, 2016 Jul 01. 71(3), 544-567.
Externí odkaz:
http://www.jstor.org/stable/26301354
Autor:
Castéran, Herbert, Roederer, Claire
Publikováno v:
In Tourism Management June 2013 36:153-163
Publikováno v:
International Journal of Retail & Distribution Management, 2013, Vol. 41, Issue 3, pp. 201-225.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/09590551311306255
Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior
Autor:
Cailleba, Patrice, Casteran, Herbert
Publikováno v:
Journal of Business Ethics, 2010 Dec 01. 97(4), 613-624.
Externí odkaz:
https://www.jstor.org/stable/40929517
Chaque élection attire le regard des citoyens sur la communication politique. Détestée par les uns, idolâtrée par les autres, elle est aujourd'hui incontournable dans le jeu électoral de nos démocraties. Cet état de fait engendre la nécessit
Autor:
VALENTINI, Tony1 tony.valentini@free.fr, CASTÉRAN, Herbert2 herbert.casteran@em-strasbourg.eu
Publikováno v:
Revue Management et Avenir. mar2016, Issue 84, p141-157. 17p.
Autor:
Castéran, Herbert, Meyer-Waarden, Lars, Reinartz, Werner, Homburg, Christian, Klarmann, Christian, Vomberg, Arnd
Publikováno v:
Handbook of market research
Handbook of market research, Springer, 2017, 9783319055428. ⟨10.1007/978-3-319-05542-8_21-1⟩
Handbook of Market Research ISBN: 9783319055428
Handbook of Market Research
Handbook of market research, Springer, 2017, 9783319055428. ⟨10.1007/978-3-319-05542-8_21-1⟩
Handbook of Market Research ISBN: 9783319055428
Handbook of Market Research
National audience; Customers represent the most important assets of a firm. Customer lifetime value (CLV) allows assessing their current and future value in a customer base. The customer relationship management strategy and marketing resource allocat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::974c8f48923ee1525186c60f7cb6bb14
https://hal.archives-ouvertes.fr/hal-03449257
https://hal.archives-ouvertes.fr/hal-03449257
Autor:
Mainhagu, Sebastien, Castéran, Herbert
Publikováno v:
Relations Industrielles / Industrial Relations
Relations Industrielles / Industrial Relations, Département des relations industrielles de l'Université Laval (Québec, Canada), 2016, 71 (3), pp.544-567. 〈10.7202/1037664ar〉
Relations Industrielles / Industrial Relations, Département des relations industrielles de l'Université Laval (Québec, Canada), 2016, 71 (3), pp.544-567. ⟨10.7202/1037664ar⟩
Relations Industrielles / Industrial Relations, Département des relations industrielles de l'Université Laval (Québec, Canada), 2016, 71 (3), pp.544-567. 〈10.7202/1037664ar〉
Relations Industrielles / Industrial Relations, Département des relations industrielles de l'Université Laval (Québec, Canada), 2016, 71 (3), pp.544-567. ⟨10.7202/1037664ar⟩
International audience; Research on the choice to remain in a job is limited, and that which exists tends to be based on turnover models that consider that the determinants influencing the intent to remain or to leave a job are the same. Furthermore,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::db07869d6ec48237ad5c9adc8540aaee
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-01431748
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-01431748