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Publikováno v:
Repositório Institucional do IBICTInstituto Brasileiro de Informação Ciência e TecnologiaIBICT.
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Analysis of the transformations in the museum and visito
Analysis of the transformations in the museum and visito
Externí odkaz:
http://ridi.ibict.br/handle/123456789/693
Publikováno v:
Museologia & Interdisciplinaridade; v. 9 n. Especial (2020): Museus, Museologia, Comunicação, Recepção; 188-202
Museum Marketing strategies are management instruments in museological institutions. Their study and use contribute to theoretical and applied Museology on interfaces between Museology and Communication fields and contribute to the need to implement