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pro vyhledávání: '"Carvalho, João Luiz Gilberto de"'
A experiência dos clientes no ambiente varejista, seja físico ou virtual, ganha destaque na literatura e nas discussões de marketing devido a seu importante papel nos delineadores do comportamento de compras, influenciado por inúmeros fatores, en
Publikováno v:
Future Studies Research Journal: Trends and Strategies; Vol. 13 No. 2 (2021): MAY/AUGUST; 203-229
Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 13 n. 2 (2021): MAY/AUGUST; 203-229
Future Studies Research Journal: Trends and Strategies
Fundação Instituto de Administração (FIA)
instacron:FIA
Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 13 n. 2 (2021): MAY/AUGUST; 203-229
Future Studies Research Journal: Trends and Strategies
Fundação Instituto de Administração (FIA)
instacron:FIA
Purpose: To analyze how the integration dimensions of offline and online environments are present in the management of experiences, in the supermarket retail segmentMethod: The method focuses on analysis and categorization of the state of the art of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::31c665043d9f70c91801a73d099f71fc
https://www.revistafuture.org/FSRJ/article/view/474
https://www.revistafuture.org/FSRJ/article/view/474