Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Carrillat, FA"'
Autor:
Carrillat, FA, Grohs, R
Purpose This paper aims to examine the common situation where the sponsor of an event is replaced and the impact of this situation on consumers’ behavioral intentions toward the new sponsor. Design/methodology/approach An original conceptual framew
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______363::87b9a64ce7b6e45a9f1dee2dbfe51782
https://hdl.handle.net/10453/141021
https://hdl.handle.net/10453/141021
© 2019, © 2019 Westburn Publishers Ltd. Can a negatively publicised celebrity endorser ever lead to favourable brand attitudes toward a luxury fashion product (i.e. a perfume)? An online experiment was conducted with a sample of 260 target-relevant
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______363::05754891125f0afc95bb8a54efe4538b
https://hdl.handle.net/10453/138061
https://hdl.handle.net/10453/138061
© 2017, Academy of Marketing Science. Across the many studies of motion picture box office success, unresolved debates and untested assumptions about the contributing factors persist. Using an accessibility–diagnosticity framework and a meta-analy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6122c223211e0aa432a8f882523f9be6
https://hdl.handle.net/10453/124124
https://hdl.handle.net/10453/124124
© 2014 Wiley Periodicals, Inc. The objective of the research presented in this article is to examine the possibility that the adverse effects on consumer brand attitudes engendered by the involvement of a celebrity endorser in a negative event may s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______363::5034afcab7b5e83811da5495e9a25aa8
https://hdl.handle.net/10453/30376
https://hdl.handle.net/10453/30376
A number of studies have demonstrated that a maximizer's tendency to settle for only the best choice option leads them to discard the past and feel dissatisfied in the present. The current study, however, investigates whether maximizers' quests for p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______363::4c38d301951674d73e57dbba3cbbca64
https://hdl.handle.net/10453/115392
https://hdl.handle.net/10453/115392
Autor:
Carrillat, FA, d'Astous, A
Purpose: The objective of this article is to explore the general idea that there is a limit to the extent to which consumers make goodwill assumptions when sponsorship is used in combination with advertising. Design/methodology/approach: An experimen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______363::d9b5e63093c9f072f272025deaaf0660
https://hdl.handle.net/10453/28635
https://hdl.handle.net/10453/28635
This paper proposes a cognitive segmentation technique that models both customers' cognitive content and structure. Cognitive segmentation provides a quantitative operationalization of idiographic cognitions that can be compared and integrated across
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______363::47ea211bd57a1ee58305b6de5a55ee3f
https://hdl.handle.net/10453/29820
https://hdl.handle.net/10453/29820
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.