Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Caroline Schooler"'
Publikováno v:
Social Marketing ISBN: 9781315805795
There is a general assumption on the part of many health communication planners that culture matters. This chapter identifies and articulates how social marketing principles can effectively guide the development, implementation, and evaluation of cul
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bbb2d69e5754aff142f9a1e38e718888
https://doi.org/10.4324/9781315805795-20
https://doi.org/10.4324/9781315805795-20
Publikováno v:
Communication Research. 26:322-348
Public health campaign success is conceptualized in terms of improvements in three cardiovascular disease-related behaviors (diet, exercise, and smoking) and their precursors, including knowledge and self-efficacy. Two cross-sectional data waves (bas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86b73c809a4820e41f42e2b2db32b87b
https://doi.org/10.1177/009365099026003003
https://doi.org/10.1177/009365099026003003
Publikováno v:
Tobacco Control. 7:123-128
OBJECTIVE—To assess the effect of the tobacco industry's marketing practices on adolescents by examining the relationship between their receptivity to these practices and their susceptibility to start smoking. DESIGN—Paper-and-pencil surveys meas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7776c584ec0512539f3ef4a87643bc0b
https://doi.org/10.1136/tc.7.2.123
https://doi.org/10.1136/tc.7.2.123
Publikováno v:
Annals of Epidemiology. 7:S54-S68
Purpose: Lessons from three decades of community prevention trials are discussed to provide directions for the future of community health promotion efforts. Methods: The rationale for and characteristics of community prevention trials for cardiovascu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0f66836aa4ffad7cef4ba6b47be72999
https://doi.org/10.1016/s1047-2797(97)80008-7
https://doi.org/10.1016/s1047-2797(97)80008-7
Publikováno v:
Annals of Epidemiology. 7:S104-S112
Purpose: This paper presents a Media Channel Framework to help intervention planners make media choices. The key elements of this framework are two dimensions on which media differ: the reach/specificity and arousing/involving dimensions. Whereas a m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61cbb3ecefc8c8ccd34a4adf10b265e7
https://doi.org/10.1016/s1047-2797(97)80013-0
https://doi.org/10.1016/s1047-2797(97)80013-0
Publikováno v:
American Journal of Public Health. 86:1216-1221
OBJECTIVES: This study examined among youth the extent of their perceived exposure to cigarette marketing and the relationship of their perceptions to their smoking behavior. METHODS: Surveys measuring exposure to cigarette advertisements and promoti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::229d9de6cfb44b7a772a9109e5b2c9bd
https://doi.org/10.2105/ajph.86.9.1216
https://doi.org/10.2105/ajph.86.9.1216
Publikováno v:
Health Education Quarterly. 23:346-364
The authors investigated the effects of a media advocacy program to build support for cardiovascular disease (CVD)-related policy changes and to encourage adoption of heart-healthy behaviors in the Stanford Five-City Project, a long-term trial of com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4ce989415847d134145fb25d484f7347
https://doi.org/10.1177/109019819602300306
https://doi.org/10.1177/109019819602300306
Publikováno v:
Journal of Health Psychology. 1:353-366
We propose a model of symbolic social communication to explain the process whereby sociocultural identity mediates relationships among receivers, sources and messages to shape message effects. This exploratory study examines how two at-risk groups of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::eefe813537b88525ea39ee17239ab845
https://doi.org/10.1177/135910539600100308
https://doi.org/10.1177/135910539600100308
Publikováno v:
Health Communication. 8:109-129
This study reports an analysis of 901 billboards in San Francisco, California. The study examines how billboard advertising of alcohol and tobacco products uses the social aspects of smoking and drinking to promote positive product attributes. We sug
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1270c0c8173d5962c8e28ff82d435a2d
https://doi.org/10.1207/s15327027hc0802_1
https://doi.org/10.1207/s15327027hc0802_1
Publikováno v:
Communication Research. 20:587-610
This study examines the process of media supplementation in the Stanford Five-City Multifactor Risk Reduction Project, a long-term trial of communitywide cardiovascular disease risk reduction conducted by Farquhar and associates. The data indicate th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ca8198dffc515b7228791e6e51f8a79
https://doi.org/10.1177/009365093020004005
https://doi.org/10.1177/009365093020004005