Výsledky vyhledávání - "Caroline Lancelot Miltgen"

The future of technology in marketing; utopia or dystopia?

Autor: Paul Harrigan, Caroline Lancelot Miltgen, Chatura Ranaweera, Kristof Coussement

Publikováno v: Journal of Marketing Management
Journal of Marketing Management, Westburn Publishers, 2020, 36 (3-4), pp.211-215. ⟨10.1080/0267257X.2020.1744382⟩
Journal of Marketing Management, 2020, 36 (3-4), pp.211-215. ⟨10.1080/0267257X.2020.1744382⟩

International audience; Our special issue attracted a lot of attention! The big question is did it answer the question; utopia or dystopia? Take a look for yourself. Across two issues, we present papers on the latest trends in marketing technology, f

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5aa61b7eb2846eeae5ac4c34d647b495
https://doi.org/10.1080/0267257x.2020.1744382

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Technologies, expériences, services et au-delà ! Plaidoyer pour développer la recherche sur les technologies, les expériences et les services

Autor: Ingrid Poncin, Wafa Hammedi, Caroline Lancelot-Miltgen

Publikováno v: Recherche et Applications en Marketing, Vol. 37, no.4, p. 1-12 (2022)

Depuis les travaux fondateurs d’Holbrook et Hirschman (1982), construire l’expérience est un enjeu majeur en marketing. Tout ce qui nous entoure s’accompagne d’une expérience et fait donc partie de ce qui nous rend humains (Gustafsson et Kr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::311fc238ffbb9d8ec45f55c56d8dae8f
https://hdl.handle.net/2078.1/267708

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Advocacy for expanding research on technologies, experiences, services, and beyond!

Autor: Ingrid Poncin, Wafa Hammedi, Caroline Lancelot-Miltgen

Publikováno v: Recherche et Applications en Marketing (English Edition), Vol. 37, no.3, p. 2-12 (2022)

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Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0e5c4e584673bc30092a15c870d8f611
https://hdl.handle.net/2078.1/269509

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Valeur perçue des applications mobiles d’aide à l’achat en magasin : une approche hybride par les coûts et les bénéfices

Autor: Gaëlle Pantin-Sohier, Fidan Kurtaliqi, Caroline Lancelot Miltgen

Publikováno v: Management & Avenir. :123-144

Cet article vise a identifier les benefices et les couts lies a l’usage d’applications mobiles d’aide a l’achat en point de vente, en considerant le concept de « valeur percue ». Si l’usage du smartphone en magasin est devenu courant, cel

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d96c07a2a6ac039ea13e9a0232a152e5
https://doi.org/10.3917/mav.111.0123

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Consumers' Responses to Facebook Advertising across PCs and Mobile Phones

Autor: Anne-Sophie Cases, Cristel Antonia Russell, Caroline Lancelot Miltgen

Publikováno v: Journal of Advertising Research. 59:414-432

Social-networking sites, such as Facebook, are an important and fast-growing advertising channel. Because access to social-networking sites may happen through different devices, it is important to identify whether the drivers and mitigating factors a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2bdc7e01250b16e691338453ef1b2589
https://doi.org/10.2501/jar-2019-029

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Empowerment as latent vulnerability in techno-mediated consumption journeys

Autor: Caroline Lancelot Miltgen, Céline Del Bucchia, Claire Burlat, Cristel Antonia Russell

Publikováno v: Journal of Business Research
Journal of Business Research, Elsevier, 2021, 124 (January), pp.629-651. ⟨10.1016/j.jbusres.2020.03.014⟩

International audience; Marketers, retailers, and brands increasingly rely on digital technologies to shape consumers’ journeys.Extending from the paradox of technology, which captures the coexistence of inherent benefits and risks, wepropose that

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::143eb5291c1785289f77e3221ad08e3a
https://hal.archives-ouvertes.fr/hal-02566576v2/document

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Is the shopper always the king/queen? Study of omnichannel retail technology use and shopping orientations

Autor: Mohamed Slim Ben Mimoun, Caroline Lancelot Miltgen, Boulbeba Slama

Publikováno v: Journal of Retailing and Consumer Services
Journal of Retailing and Consumer Services, Elsevier, 2022, 65, pp.102844. ⟨10.1016/j.jretconser.2021.102844⟩

Technology is transforming how retail services are delivered and the experience lived by consumers. Online and offline channels are converging to deliver a seamless omnichannel shopping experience. However, despite retailers' significant technology i

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5c2eece7cdf2e7cb12ee5ac88c5d9bba
https://doi.org/10.1016/j.jretconser.2021.102844

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Convincing consumers to share personal data: double-edged effect of offering money

Autor: Caroline Lancelot-Miltgen, Pierre Desmet, Valentine Weydert

Publikováno v: Journal of Consumer Marketing
Journal of Consumer Marketing, Emerald, 2019, 37 (1), pp.1-9. ⟨10.1108/JCM-06-2018-2724⟩

Purpose The purpose of this paper is to demonstrate how offering control on data usage and offering money can increase willingness to share private information with a data broker. Design/methodology/approach Personal data are collected for internet u

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a16fcf108bd09e9b5d4c7e72d9527082
https://hal.archives-ouvertes.fr/hal-02566613

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