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Publikováno v:
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319130835
This paper presents a follow-up analysis to the Reid, King, and Wyant (1994) study using the~ methods they used to study gender portrayals in modern cigarette and alcohol advertising. Students content analyzed 394 unduplicated ads from I993- I994 iss
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::90044dc6da308ce9d932554f2eab32cf
https://doi.org/10.1007/978-3-319-13084-2_62
https://doi.org/10.1007/978-3-319-13084-2_62
