Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Carolina Herrando"'
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 17, Iss 2, Pp 360-374 (2022)
The objective of this study is to ascertain the effects of omni-channel retailing on the promotional strategy of retail organisations in order to better understand how to alter the promotional strategy in accordance with the ever-changing needs of cu
Externí odkaz:
https://doaj.org/article/30b6faab132b4389a2ddfd083809be65
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 17, Iss 1, Pp 212-229 (2022)
More and more companies have implemented chatbots on their websites to provide support to their visitors on a 24/7 basis. The new customer wants to spend less and less time and therefore expects to reach a company anytime and anywhere, regardless of
Externí odkaz:
https://doaj.org/article/e8b7522a639849f3a789de1134c0c0de
Publikováno v:
Frontiers in Psychology, Vol 12 (2021)
Social interactions can trigger emotional contagion between individuals resulting in behavioral synchrony. Emotional contagion can be a very effective and attractive strategy in communication and advertising, and understanding the mechanisms underlyi
Externí odkaz:
https://doaj.org/article/5b79600b1d3a4c7fad877ba888e4e613
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 22, Iss 1, Pp 2-21 (2018)
Purpose - Social commerce websites entail a completely new scenario for retaining e-customers due to the richness of their social interactions. Nowadays, users can interact with companies and with other users; hence, it is considered important to stu
Externí odkaz:
https://doaj.org/article/d53b116294394ce1818022bb6aeda1a9
Publikováno v:
Information, Vol 12, Iss 12, p 498 (2021)
Based on expectation disconfirmation theory, this study analyzes how attitudes (satisfaction and loyalty) influence interaction intention (sWOM) and, consequently, active and passive sWOM behavior. It does so by assessing the mediating role of social
Externí odkaz:
https://doaj.org/article/1776392063024d36be93e569f6399605
Autor:
Joan Francesc Fondevila Gascón, Carolina Herrando Soria, Ana Beriain Bañares, Josep Lluís del Olmo Arriaga
Publikováno v:
Doxa Comunicación, Vol 16, Pp 151-172 (2013)
Internet ha puesto al alcance de la sociedad las herramientas necesarias para convertir al individuo en un usuario activo. La tecnología ha transformado la forma lineal y rígida en la que se recibía la información, para dar paso a un flujo de con
Externí odkaz:
https://doaj.org/article/60db4474c2cf46cf959c01bf782cb051
Publikováno v:
International Journal of Sustainability in Higher Education. 24:840-858
Purpose Because food waste is a serious problem today, society is currently aiming for more responsible consumption to minimize it, as defined in the 12th goal of the United Nations Sustainable Development Goals. This study aims to examine whether an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::33e532de8ea3235950bc49d667698958
https://doi.org/10.1108/ijshe-03-2022-0103
https://doi.org/10.1108/ijshe-03-2022-0103
Publikováno v:
Education + Training.
PurposeTraditional teaching strategies are making way for a more collaborative learning style, where students play active roles in their learning process. This work focuses on the discussant role activity in the market research subject in a business
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c185713cb3e633c364c587299c9f4e34
https://doi.org/10.1108/et-02-2022-0049
https://doi.org/10.1108/et-02-2022-0049
Publikováno v:
Zaguán. Repositorio Digital de la Universidad de Zaragoza
Universitat Politècnica de Catalunya (UPC)
Universitat Politècnica de Catalunya (UPC)
PurposeThis study aims to find the most relevant variables for understanding the gap between intention and behaviour in relation to food waste reduction among young consumers, providing a theoretical framework that reveals what theories can explain t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::49063627f562920a408c5942021e7f7f
https://doi.org/10.1108/bfj-09-2021-1042
https://doi.org/10.1108/bfj-09-2021-1042
Publikováno v:
Zaguán. Repositorio Digital de la Universidad de Zaragoza
Universitat Politècnica de Catalunya (UPC)
Universitat Politècnica de Catalunya (UPC)
This study examines the effects of influencer posts on Instagram users. Based on uses and gratifications theory, this experiment- based investigation analyses the effect of three different levels of product exposure (strong, mild and low) within an i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a0f576f5ddce0a063218de380d017c3d
https://doi.org/10.1111/ijcs.12785
https://doi.org/10.1111/ijcs.12785