Zobrazeno 1 - 1
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pro vyhledávání: '"Carmine A. Grande"'
Autor:
Terry G. Vavra, Carmine A. Grande
Publikováno v:
Nonprofit Management and Leadership. 5:141-158
Currently, fundraising for medical research (and most other charities) seems to be conducted more on the basis of intuition or trial-and-error guesswork than it is guided by strategic planning. The efficacy of segmentation research is examined, from
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb15886e98c45ec7c820fb27b66493c4
https://doi.org/10.1002/nml.4130050204
https://doi.org/10.1002/nml.4130050204
