Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Carmen Maiz-Bar"'
Publikováno v:
Palabra Clave, Vol 27, Iss 1 (2024)
La inteligencia artificial (IA) está transformando los espacios creativos de la sociedad. Algunas investigaciones creen que la IA puede ser creativa, al analizar grandes cantidades de datos y aprender de ellos, mientras que otras sostienen que gener
Externí odkaz:
https://doaj.org/article/00bf1308cbb14f57b7988a2bb2cb3563
Publikováno v:
Societies, Vol 13, Iss 3, p 70 (2023)
Social media have become key in political communication, playing a crucial role in election campaigns due to their fast, ubiquitous communication. This paper focuses on the comparison of the use of the social network Twitter in Spanish and French pub
Externí odkaz:
https://doaj.org/article/5ca0920bf1ce41ccb88db7871586b5aa
Publikováno v:
Revista de Comunicación, Volume: 22, Issue: 1, Pages: 127-151, Published: 03 APR 2023
Resumen Las redes sociales se han convertido en un medio imprescindible de comunicación y han modificado el concepto de comunicación política. En la actualidad, las redes provocan un impacto importante en las campañas electorales a nivel mundial,
Autor:
Carmen Maiz-Bar, Javier Abuín-Penas
[Resumen] Las redes sociales han cambiado la relación existente entre el deporte y las relaciones públicas. El rol clásico del prescriptor ha ido evolucionando, dando lugar en el entorno online a la figura del influencer. Con el objetivo de identi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::91adc9cd6931dd170e04da9732b62fae
https://hdl.handle.net/2183/32498
https://hdl.handle.net/2183/32498
Autor:
Carmen Maiz-Bar, Javier Abuín-Penas
Influencers currently play a key role in corporate communications. Their presence is increasing in promotional activities, initiated both by private companies and public institutions, which has transformed them into particularly important figures ove
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7d28389f113b73e151f45c5b2802bc82
https://ddd.uab.cat/record/271304
https://ddd.uab.cat/record/271304
Publikováno v:
2021 16th Iberian Conference on Information Systems and Technologies (CISTI).
At the beginning of the pandemic caused by Covid-19, during the first semester of 2020, many predicted the end of the reign of influencers, and of their role as key players in the brand communication process. A year later, in March 2021, it can be st
Publikováno v:
Ámbitos. Revista Internacional de Comunicación. :213-240
Twitter se ha consolidado como medio de comunicacion politica y ha despertado el interes de candidatos y partidos por su capacidad de movilizar a los ciudadanos y articular una campana a favor de sus propios intereses (Kreiss, 2016). Numerosas invest
Autor:
Carmen Maiz-Bar
Publikováno v:
Investigo. Repositorio Institucional de la Universidade de Vigo
Universidade de Vigo (UVigo)
The Lens
Universidade de Vigo (UVigo)
The Lens
1- Configurate a reputation analysis for the place brand. 2- Identify improvement areas in the way the brand is being communicated. 3- Develop the basis for future general communication strategies in international industrial/business areas. 4- Determ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::8119af241071d23f7724cbd540dd404e
https://hdl.handle.net/11093/1037
https://hdl.handle.net/11093/1037
Autor:
Carmen Máiz-Bar, Javier Abuín-Penas
Publikováno v:
Anàlisi: Quaderns de Comunicació i Cultura, Vol 67 (2023)
Influencers currently play a key role in corporate communications. Their presence is increasing in promotional activities, initiated both by private companies and public institutions, which has transformed them into particularly important figures ove
Externí odkaz:
https://doaj.org/article/c1ad6b5595294d608f49734604255ebc
Publikováno v:
Journalism and Media, Vol 3, Iss 1, Pp 1-12 (2021)
Disinformation and the proliferation of fake news are global problems that affect the stability of democracies throughout the world. The capacity of distorted information to interfere in election processes or in political agendas has led different ac
Externí odkaz:
https://doaj.org/article/8a277f55aa1a4abdb99b5143cc745cf5