Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Carmen Escribá Pérez"'
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 14, Iss 1, Pp 57-74 (2014)
Online communities have become a popular meeting place for consumers that allows them to share information. This article presents a marketing research technique as netnography, and applied to determine the positioning of food distribution companies.
Externí odkaz:
https://doaj.org/article/d398755f4ed74901bf02a7bceff76938
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 2013-01-18, Iss Online first (2013)
Online communities have become a popular meeting place for consumers that allows them to share information. This article presents a marketing research technique as netnography, and applied to determine the positioning of food distribution companies.
Externí odkaz:
https://doaj.org/article/d63cf5613a1d4412a67b586797a4d8e9
Publikováno v:
International Scientific Conference „Business and Management“.
Recently, researchers have developed an interest in the analysis of emotional responses to food. For this reason, the use of implicit (non-verbal) measures to assess consumer response is increasing. In this research, the objective is to find out if t
Publikováno v:
World Rabbit Science, Vol 27, Iss 3, Pp 113-122 (2019)
RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
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RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname
The nutritional and dietary properties of rabbit meat make it an ideal food for children, recommended by the World Health Organisation. However, the presence of children under 18 in the home has been found to decrease the frequency of rabbit meat con
Publikováno v:
International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering".
Purpose – to analyze the image, consumption and purchase habits of chicken and turkey meats by households with children as both kinds of meat are healthier than others. Research methodology – in the field of marketing, we carried out a telephone
Publikováno v:
Advances in Creativity, Innovation, Entrepreneurship and Communication of Design ISBN: 9783030800932
AHFE (18)
AHFE (18)
The aim of this work is to examine the effect about the combination of fashion luxury brands and fast fashion brands, the stylistic elements that allow the subject to recognize the luxury fashion brand and the impact of logos of the luxury fashion br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9bc1f0c6c829cfaf5ba912c32c4000eb
https://doi.org/10.1007/978-3-030-80094-9_51
https://doi.org/10.1007/978-3-030-80094-9_51
Publikováno v:
World Rabbit Science, Vol 24, Iss 3, Pp 169-182 (2016)
RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname
RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname
[EN] Market segmentation divides the market into small groups of consumers who share similar characteristics. As all consumers within the same group have a common profile, marketing strategies can be adapted to target a specific type of consumer. Owi
Autor:
Cristina Santamaría Navarro, Carmen Escribá Pérez, Rafael Jacinto Villanueva Micó, Mónica Martínez Gómez, Victor David Martinez Gómez, Maria Consuelo Calafat Marzal
Publikováno v:
RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname
instname
[ES] En este artículo se describen las diferentes maneras en que se evalúa la competencia transversal “Pensamiento crítico” en la Facultad de Administración y Dirección de Empresas de la UPV. Existe un proyecto institucional de competencias
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3420766ae45bb114552c0edd6bafa2e8
http://hdl.handle.net/10251/130021
http://hdl.handle.net/10251/130021
Publikováno v:
EDULEARN Proceedings.
Publikováno v:
RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname
instname
[EN] In this educational innovation, we intend to verify the rubrics developed by the Universitat Politècnica de València for the following generic skills: CT02 (Application and practical thinking), CT-04 (Innovation, creativity and entrepreneurshi