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Publikováno v:
Sustainability
Volume 12
Issue 11
Sustainability, Vol 12, Iss 4392, p 4392 (2020)
Zaguán: Repositorio Digital de la Universidad de Zaragoza
Universidad de Zaragoza
Zaguán. Repositorio Digital de la Universidad de Zaragoza
instname
Volume 12
Issue 11
Sustainability, Vol 12, Iss 4392, p 4392 (2020)
Zaguán: Repositorio Digital de la Universidad de Zaragoza
Universidad de Zaragoza
Zaguán. Repositorio Digital de la Universidad de Zaragoza
instname
Influencer marketing furthers the goals of relationship marketing. Companies use influencers to advertise their products through social networks such as Instagram. This digital advertising is aimed at shifting the company&rsquo
s goals from cust
s goals from cust
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2e8ef0b3f494c484b05ab69098a91485
Publikováno v:
EDULEARN Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::82f909fc2f98113bcf32a6681ec848de
https://doi.org/10.21125/edulearn.2019.1336
https://doi.org/10.21125/edulearn.2019.1336
Publikováno v:
International Review on Public and Nonprofit Marketing. 14:179-196
Over the past two decades, the major actors in the markets, consumers and organizations, have become increasingly concerned about their social responsibilities. Companies conceive strategies and mechanisms to be identified as socially responsible org
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f73b35563720e22aeace96de73e0218
https://doi.org/10.1007/s12208-016-0168-5
https://doi.org/10.1007/s12208-016-0168-5
Recent tourism literature reviews the movement of the current distribution landscape toward disintermediation as the Internet and mobile technologies provide consumers with more and more tools for researching suppliers/providers and purchasing produc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5831cefab22dcf114f8181edb7cbd023
https://doi.org/10.4018/978-1-5225-7856-7.ch010
https://doi.org/10.4018/978-1-5225-7856-7.ch010
Publikováno v:
Zaguán. Repositorio Digital de la Universidad de Zaragoza
instname
Administrative Sciences
Volume 8
Issue 3
Administrative Sciences, Vol 8, Iss 3, p 48 (2018)
instname
Administrative Sciences
Volume 8
Issue 3
Administrative Sciences, Vol 8, Iss 3, p 48 (2018)
The booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain has scarcely been investigated. The measurement models of the variables are not unified and essential variables, as transaction co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::23d7aba8fa27ebb1651820fca096bb42
http://zaguan.unizar.es/record/75878
http://zaguan.unizar.es/record/75878
Publikováno v:
International Review on Public and Nonprofit Marketing. 11:31-46
Companies will benefit promoting consumer awareness of their social responsibility contained in offers, when purchasing decisions are made. Thus, identifying the sensitive consumer, a Socially Responsible Consumer (SRC) is essential; but research cen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3b97f6bda2f8137e4702f3650ded06d
https://doi.org/10.1007/s12208-013-0106-8
https://doi.org/10.1007/s12208-013-0106-8
Publikováno v:
International Journal of Retail & Distribution Management. 37:81-97
PurposeThe purpose of this paper is to offer an economic analysis of the convenience store format and the various categories thereof for the Spanish case in the period 1998‐2004.Design/methodology/approachUsing secondary information sources, the an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1657086c1fc7f8b48c0e022e9850ffc
https://doi.org/10.1108/09590550910927171
https://doi.org/10.1108/09590550910927171
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 20, Iss 1, Pp 111-136 (2020)
The tourism literature claims more research regarding the electronic word-of-mouth (eWOM) impacts management, as well as the application of multidisciplinary theories, specifically in hotels. In order to fill this gap, and taking advantage of the Beh
Externí odkaz:
https://doaj.org/article/6d64b2de3e2a45028a79c2d6a73f95ae