Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Carlos Ronquillo Bolaños"'
Autor:
Margarita De-Miguel-Guzmán, Carlos Ronquillo-Bolaños, Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-Vivar
Publikováno v:
Tržište, Vol 32, Iss 1, Pp 27-46 (2020)
Purpose – This research aims to evaluate how the effectiveness of advertisements can vary according to three fundamental variables: the time schedule of message receipt, the media, and the type of advertising message used. Design/methodology/appro
Externí odkaz:
https://doaj.org/article/5da3895cea4743cdb6fdf16997a1e578
Autor:
Carlos Ronquillo-Bolaños, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-Vivar, Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Margarita De-Miguel-Guzmán
Publikováno v:
Market-Tržište
Volume 32
Issue 1
Tržište, Vol 32, Iss 1, Pp 27-46 (2020)
Volume 32
Issue 1
Tržište, Vol 32, Iss 1, Pp 27-46 (2020)
Purpose – This research aims to evaluate how the effectiveness of advertisements can vary according to three fundamental variables: the time schedule of message receipt, the media, and the type of advertising message used. Design/methodology/approa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4fa1434e83cb12c8df745234f54cb17c
https://hrcak.srce.hr/239284
https://hrcak.srce.hr/239284
Autor:
De-Miguel-Guzmán, Margarita1 us.margaritademiguel@uniandes.edu.ec, Ronquillo-Bolaños, Carlos2 carlos.ronquillo@ute.edu.ec, Sánchez-Rodríguez, Alexander2 alexander.sanchez@ute.edu.ec, García-Vidal, Gelmar2 gelmar.garcia@ute.edu.ec, Pérez-Campdesuñer, Reyner2 reyner.perez@ute.edu.ec, Martínez-Vivar, Rodobaldo2 rodobaldo.martinez@ute.edu.ec
Publikováno v:
Market / Trziste. 2020, Vol. 32 Issue 1, p27-46. 20p.